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In-Home Fitness More Likely To Complement Traditional Gym Memberships Than Replace Them
If Lululemon's acquisition of the remote fitness company Mirror was a half-billion dollar bet on ‘the future of fitness', it's fair to wonder if that means the…
Auburn’s Under Armour Contract Down $8.23 Million Due To Equity Clause
The value of Auburn University‘s nine-year deal with Under Armour has fallen by more than 11 percent, due to a unique part of the contract in which the school chose to…
Ratings Gaffe Has Network Execs Dreaming of a Post-Nielsen Future
Nielsen on Friday scrambled to placate network executives who'd been bushwhacked by the company's decision to delay a long-awaited fall ratings upgrade, but ad sales…
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College Football’s Million-Dollar Cancellations Have Small Schools on Edge
The Big Ten‘s decision to play only in-conference football games this year has potential ripple effects far beyond the 14 schools in the league. Every year big-time…
Sports Groups Received as Much as $2 Billion in PPP Funds
The sports business—from athletic conferences to teams to player marketing arms—may have received as much as $2.1 billion in government loans through the Payroll…
MLS Nears Rule Change to Allow Private Equity Ownership Across Teams
Major League Soccer is close to changing its ownership rules to allow investment funds to take minority stakes in clubs, a move that should make it easier for teams to…
The Business of Sports
Featuring this week's podcast with Scott Soshnick and Eben Novy-Williams
Coming SoonPLL Adds Insurance and CBD to Expanding List of Sponsors
The Premier Lacrosse League announced new partnerships with Progressive Insurance and CBD brand Mendi ahead of the upcoming PLL Championship Series, a two-week…
UFC Says Fighters Will See Pay Increase as Venum Replaces Reebok
The Ultimate Fighting Championship‘s new apparel deal with combat sports brand Venum is smaller than the promotion’s current partnership with Reebok but will result in…
Pro Sports Organizations To Experience Significant Employee Turnover Over The Next 18 Months
The U.S. economy added a record 4.8 million jobs in June (after adding 2.7 million in May) as businesses shuttered by the coronavirus gradually re-opened their doors…
UFC Fight Island’s Man Behind the Curtain
On a man-made island in the Persian Gulf, off the coast of Abu Dhabi, a small group of fighters are readying for UFC 251. Over the next two weeks, starting on July 11…
Mets Sale: At Least Five Bidders Include Cohen, Harris and A-Rod Group
Billionaires Steve Cohen and Josh Harris, along with former big-league star Alex Rodriguez, were among at least five groups that submitted first-round bids to buy the…
Confederate Flag Flap Hasn’t Hurt NASCAR Ratings
NASCAR's decision to ban the display of Confederate flags at its tracks has supporters of the symbol threatening to boycott the stock-car racing association altogether…
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James Gunn Reveals Warner Bros. Wouldn’t Allow Him to Make Velma Gay in ‘Scooby-Doo’
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EXCLUSIVE: Klarna and Cosmopolitan Team to Launch ‘Hauliday,’ a Virtual Shopping Event