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Apple’s Sports Plan Remains $200 Billion Dollar Question Among Industry Insiders
After years of conversation, Apple recently gave the sports industry a clear signal of its interest in the space by hiring Amazon Video's former head of sports, Jim…
Dwayne “The Rock” Johnson, Dany Garcia, Buy XFL for $15 Million With RedBird Capital as Partner
The XFL has been sold to a group that includes former WWE star Dwayne “The Rock'' Johnson, giving the bankrupt football league the kind of star power that may draw even…
EA Signs A.C. Milan and Inter Milan to Exclusive Rights for FIFA ’21
EA Sports has signed soccer clubs A.C. Milan and Inter Milan to an exclusive multiyear deal that'll bring two of the sport's most celebrated clubs to the game maker…
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Pro Sports Leagues Need To Provide Top Notch Interactive Viewing Experience or Risk Losing Fans
Given that pro sports are likely to be played in front of less-than-capacity crowds for the foreseeable future—at least in the U.S.—there is increasing desire amongst…
NFL Inks Sponsorship With Align That May Take Concussion Fight to Teeth
Align Technology, Inc. has signed an agreement with the NFL, making the company's Invisalign brand the league's official clear aligner sponsor in a deal that may also…
LeBron, Lakers Put Up Big Numbers for TNT in NBA Bubble Restart
The NBA couldn't have asked for a better Bubble restart, as the league's biggest ratings draw pitted a pair of turf-sharing rivals in a nail-biter that served as a…
The Business of Sports
Featuring this week's podcast with Scott Soshnick and Eben Novy-Williams
Coming SoonL.A. Olympic Chair Wasserman Asks IOC President to Repeal Rule That Bars Advocacy
Los Angeles Olympic Committee Chairman Casey Wasserman has asked the head of the IOC to allow for anti-racism advocacy at the Games, Sportico has learned. Wasserman…
Historical NBA Standings Show Teams Lock In to Playoffs Early: Data Viz
To the eight teams missing from Orlando, believing that the shortened regular season dashed their very real chances at a storybook comeback and the 2020 NBA title, we’ve…
MLB’s Little League Rules to Cost Broadcasters as Much as $800K a Game
If Major League Baseball's plan to stage seven-inning doubleheaders may have some purists clucking about the adoption of backyard rules—the "ghost man on second" edict…
Nike Contracts Forcing Track Athletes to Get Creative With Race Quotas
At a professional track and field meet in Fort Worth, Texas on July 20, more than two dozen athletes, all sponsored by Nike or a subsidiary, ran in five races. The…
$500 “Lottery Ticket” Gives Fans Chance to Own Piece of Pro Team, Profit Off of On-Field Success
Most sports fans will never have a chance to own into a professional franchise. From a cost standpoint, the barrier to entry is simply too high. Mark Ciociola, along…
NHL Counting on Prep, Planning While MLB Looms as Cautionary Tale
The National Hockey League will open its extended Stanley Cup playoff competition Saturday in the Canadian bubbles it created in Edmonton and Toronto to avoid effects of…
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Get Your Beauty Rest With the Best Sleep Supplements in 2020