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World’s Biggest Soccer Clubs Confirm New Super League Plan
Twelve of Europes’s leading soccer clubs have just confirmed their agreement to establish a new mid-week competition, the Super League, Sportico sister publication…
Formula One Announces Arrival of Miami Race in 2022
For the first time, and after years of speculation, Formula One announced Sunday it will take to the streets of Miami next year. The makeshift track will run around Hard…
Trevor Lawrence Is Signing With Adidas, Joining Mahomes, Rodgers
Trevor Lawrence, the former Clemson football star and presumptive No. 1 pick in the upcoming NFL draft, is signing with Adidas, according to multiple people familiar…
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Dwyane Wade Joins Utah Jazz Ownership Group
NBA legend Dwyane Wade has acquired an ownership stake in the Utah Jazz. Wade, 39, joins the league’s youngest ownership group, which is led by 42-year-old Ryan Smith…
Pete Rose Swears Off Betting on Baseball as Gambling Millions Roll In
Pete Rose just turned 80 years old on Wednesday, and he’s reconciled to his lot. Suspended from Major League Baseball since 1989 for betting on baseball games while…
Triller Buys FITE DTC Platform to Expand Visibility, Deliver Digital PPVs
Amid the noise of fight week (Jake Paul vs. Ben Askren is tomorrow night), TrillerNet—the parent company of the short video platform, Triller—announced the acquisition…
Young Audience Flees TV, Creating an Uncertain Future for Sports
While it would be premature for anyone to start digging TV’s grave, the ongoing depreciation of the traditional cable bundle and what amounts to a generational…
NFL Inks Nearly $1 Billion in Betting Deals With DraftKings, FanDuel, Caesars
The National Football League has named its first-ever U.S. sports betting partners—Caesars, DraftKings and FanDuel. Though financial specifics weren’t announced, a…
Manchester United to Offer U.S. Credit Card With FinTech Startup
Manchester United has inked a deal with fintech startup Cardless to create a U.S. credit card that offers more than the typical range of rewards. Autographed…
Phoenix Suns, FanDuel to Build Sportsbook in NBA Arena
The Phoenix Suns will be among the first NBA teams with a sportsbook in their arena, part of a wider agreement with FanDuel that will also give the gambling operator the…
Dick’s Sporting Goods Joins Harvard’s Amaker to Boost Coaches’ Group
Dick’s Sporting Goods has announced a partnership with Black Coaches United (BCU), a group of minority basketball coaches advocating for increased opportunities in and…
NFT Boom Risks Derailing Sports’ Environmental Efforts
Today’s guest columnist is Aidan O’Connor, an associate vice president at the strategic communications firm Prosek Partners. The recent surge of profitable non-fungible…
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Sotheby’s to Sell $40 M. Monet Water Lilies Painting in May
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