Amazon Prime Video Greenlights ‘Garage 56’ NASCAR Documentary
Amazon Prime Video greenlit a new documentary from NASCAR Studios that will chronicle NASCAR’s special Garage…
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ESPN’s Exec Shuffle Puts Magnus on Content, Durant on Sports Rights
ESPNÂ is getting in on the biggest game at corporate parent Disney: shuffling top executive ranks in the wake…
DirecTV to Provide MLS Games to Bars, Hotels for 2023 Season
DirecTV is trading one kind of football for another. After agreeing to part ways with the NFL’s Sunday…
Super Bowl Ad Review: Celebrities Prevailed But Not Creativity
When it came to this year’s Super Bowl, Madison Avenue appeared to have hard marching orders: “Insert…
Super Bowl Beer Ads Go Beyond Budweiser for First Time in 30 Years
Super Bowl ads for beer, once one of Madison Avenue’s simplest bits of pitchery, have become as complex as…
Tom Brady Will Start at Fox Sports in Fall 2024
Football legend Tom Brady plans to start his sportscasting duties for Fox in the fall of 2024, the retired…
After Decades of Super Bowl Jokes, Bud Light Wants to Get Sophisticated
Bud Light, the popular beer that has for years used silly ads and sometimes frat-boyish humor to stand apart…
Sarah McLachlan Gives Busch Light a National Boost on Super Bowl Sunday
Sarah McLachlan’s ruminative tunes don’t immediately sound like the most obvious backdrop for a beer…
Downy Hopes to Pass Celebrity Sniff Test in Early Super Bowl Commercial
Mega-advertiser Procter & Gamble doesn’t want to wait until February to start playing in the Super…
Warner Bros. Discovery Sends Mixed Signals to NBA on Next Rights Deal
Warner Bros. Discovery values its NBA programming so much that it recently struck a multi-year deal to keep…
NFL Awards Amazon Prime Video New ‘Black Friday’ Game in 2023
After gaining rights to “Thursday Night Football,” Amazon Prime is getting a crack at a game on…
Charles Barkley and ‘Inside the NBA’ Crew Cash In With TNT
Warner Bros. Discovery just sent a bright signal about its intentions regarding the NBA, according to…
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