After Decades of Super Bowl Jokes, Bud Light Wants to Get Sophisticated
Bud Light, the popular beer that has for years used silly ads and sometimes frat-boyish humor to stand apart…
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Sarah McLachlan Gives Busch Light a National Boost on Super Bowl Sunday
Sarah McLachlan’s ruminative tunes don’t immediately sound like the most obvious backdrop for a beer…
Downy Hopes to Pass Celebrity Sniff Test in Early Super Bowl Commercial
Mega-advertiser Procter & Gamble doesn’t want to wait until February to start playing in the Super…
Warner Bros. Discovery Sends Mixed Signals to NBA on Next Rights Deal
Warner Bros. Discovery values its NBA programming so much that it recently struck a multi-year deal to keep…
NFL Awards Amazon Prime Video New ‘Black Friday’ Game in 2023
After gaining rights to “Thursday Night Football,” Amazon Prime is getting a crack at a game on…
Charles Barkley and ‘Inside the NBA’ Crew Cash In With TNT
Warner Bros. Discovery just sent a bright signal about its intentions regarding the NBA, according to…
ESPN Plots Morning-Show Cross-Over for ‘Get Up,’ ‘First Take’
On Monday, ESPN hosts Mike Greenberg and Stephen A. Smith might be called for going offsides. With…
FanDuel Readies Launch of Cable Network Focused on Sports Betting
Kay Adams is getting ready to roll the dice on a new opportunity. The former NFL Network host is…
Peyton Manning’s Omaha Productions Readies Launch of ESPN UFC ‘GronkCast’
Peyton Manning wants to go to the mat in his ongoing bid to create a sports-content empire. The football…
Nielsen, Amazon Strike Three-Year Pact to Measure ‘Thursday Night Football’
The NFL’s Thursday Night Football may be moving to Amazon, but it’s going to be measured as if it were still…
ESPN’s Traditional Cable Network Will Remain Despite Direct-to-Consumer Trend
Your ESPN cable network isn’t going anywhere, even if its audience is. The top executive overseeing the…
Madison Avenue Takes Deeper Swing at Fox’s Major League Events
Some of the nation’s big-spending advertisers are taking a new swing at one of its oldest sports. When…
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