Sportico’s WX3 Conference Spotlights Women Driving Sports Business
Everything from the WWE-UFC merger, to private equity investments in sports, to marketing both the country’s…
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A Rosy Start for Stanford Star and an Uphill Battle For the NCAA
Happy Wednesday, SporticoU readers, and welcome to June! Time flies when you’re having fun, and that’s…
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Chicago Sky Add Owners, Including Laura Ricketts, at $85M Valuation
The owners of the Chicago Sky have sold 10% of the team to a group of eight investors, most of them women, at…
NCAA Champ Rose Zhang Makes History With LPGA Debut Win
Fresh of her second consecutive NCAA individual title, Rose Zhang became the first player in 72 years to win…
Oklahoma Softball Built on Love of the Game—and Love’s Millions
Oklahoma softball is no small-time operation. With a budget of nearly $5 million for the 2022 fiscal year—the…
Learfield Buys Time to Restructure With First $12.5M Debt Payment
College multimedia rights giant Learfield, which has $1.1 billion in debt maturing this year, says it has…
Where Did the College Lacrosse Crazies Go?
Happy Wednesday, SporticoU readers. From all of us at Sportico, we’d like to wish you a beautiful and…
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Learfield’s Looming $1B Debt Bill Forces Six College Deal Makeovers
Learfield has had to renegotiate terms with six of its top-tier multimedia rights partners as the college…
WNBA Nabs CarMax as a Marquee Partner for Changemaker Program
Two days before the start of the WNBA’s 27th season, the league announced a multiyear partnership agreement…
England Women’s Soccer Star Leah Williamson Joins Toca Football
English national team captain Leah Williamson is now an equity stakeholder in Toca Football, a tech-supported…
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Spirit’s Michele Kang Adds Lyonnais Feminin to Women’s Soccer Venture
Michele Kang will have the controlling interest in a new, still-unnamed company that will hold the NWSL’s…
WNBA Tests Toronto Market for Expansion With Preseason Clash
On Saturday afternoon, the WNBA will play its first-ever game in Canada in front of a sold-out crowd of…
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