Elevate Sports Ventures to Lead Everton Strategy in New Stadium Era
The English Premier League’s Everton Football Club has tapped Elevate Sports Ventures to lead its commercial…
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WNBA ratings were soaring heading into the Finals, a showdown between the Las Vegas Aces and Connecticut Sun…
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Barstool Sports is launching an endorsement deals marketplace, called TwoYay, for college athletes. The name…
Women’s Hockey Heads to the Mall as Riveters Rethink Home Venue
Metropolitan Riveters president Digit Murphy remembers her reaction when she first heard the idea. “I…
FanDuel Nets Rights to WNBA Highlights With Partnership Extension
FanDuel is doubling down on its relationship with the WNBA with a multiyear partnership extension; the gaming…
Playfly Pulls Back Learfield Lawsuit After Partial Payment
The legal battle between competing multimedia rights holders Playfly and Learfield was short lived, according…
NIL Cash Spurs U.S. Bank and Opendorse to Offer Financial Literacy Courses
More than a year into the name, image and likeness era in college athletics, college athlete financial…
NWSL Championship Lands in Primetime After Ally-CBS Deal
The NWSL’s championship match will air in primetime this October, a first for the 10-year-old league…
NWSL Taps Trio of Execs as New Commissioner Berman Eyes Growth
A trio of senior sports executives are joining the NWSL under new commissioner Jessica Berman. Former…
NWSL Valuations Soar on Angel City’s $100 Million Wings
NWSL valuations have soared over the last several months. As recently as two years ago, teams paid…
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Crypto Crash Leaves NWSL Players Empty-Handed as League Mulls Cash Payout
The NWSL has told its players that they could be out money after cryptocurrency platform Voyager Digital, one…
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Sue Bird, Eli Manning Join Gotham FC Ownership at Record $40M ValuationÂ
Sue Bird and Eli Manning have joined the ownership group of NWSL club NJ/NY Gotham FC, investing at a $40…
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