Name, Image and Likeness: A Guide to College Athlete NIL Deals, Compensation
It wasn’t very long ago that any sort of compensation for college athletes was strictly prohibited—as it was…
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Ally, Sports Innovation Lab Launch Women’s Sports Dealmaking Club
A new invite-only club is coming to women’s sports, and it hopes to pack a bigger punch than its…
Florida State, Clemson Start Madness Early
Welcome to March, SporticoU readers. While you may be wondering how the heck we are already two full months…
Learfield Losses Top $2 Billion Since 2019 After Tough 2022
Learfield’s pre-tax losses topped $2.1 billion in the four years between 2019 and 2022, after the college…
Live Nation Earnings Jump Despite Taylor Swift Ticketing Storm
Live Nation’s pandemic recovery continued in 2022 as it returned to profitability for the first time since…
Canada Women’s Soccer Labor Fight Clouds World Cup Prep
The eighth edition of the SheBelieves Cup, a week-long invitational tournament hosted by the U.S. each year…
The World of College Sports Keeps Spinning
Welcome back, SporticoU readers. As I’m sure you’ve deduced by now, this is a newsletter dedicated to college…
Athletes Unlimited Basketball Gets WNBA Streaming Boost
Athletes Unlimited, a network of women’s sports leagues, has found a new digital home for its upcoming…
WNBA’s Superteam Era Already Clouded by Allegations of Foul Play
Building a super team within a hard salary cap is no easy feat, particularly when that ceiling sits at just…
NWSL Emerges From Abuse Probes With Reforms, and Legal Bills
Last year, the NWSL was the subject of a pair of lengthy and costly investigations, which racked up hundreds…
Reporting Season: College Athletic Department Budgets Bounce Back
If you, like me, spent much of the last three years constantly hearing about how Covid wreaked havoc on…
NWSL Looks Ahead From Controversy With Multiyear Adobe Deal
The NWSL has agreed to a multiyear partnership with computer software giant Adobe, which the league announced…
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