UCLA to Pay HBCUs Over $500K, But ‘Guarantee Games’ May Dwindle
UCLA athletic director Martin Jarmond is reaching back to his roots, scheduling the Bruins football team to…
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Bull Riders Cut Longtime Vegas Ties to Move World Finals to Texas
After the pandemic forced the PBR to move its World Finals event last year from Las Vegas to Texas, the PBR…
Cabrera’s 500th Home Run Boosts Tigers’ Memorabilia Deal
With Detroit Tigers slugger Miguel Cabrera joining the exclusive 500 home run club, the star is working with…
WWE Teams Up With Goldin for Wrestling Memorabilia Auctions
The WWE and Goldin, a marketplace for trading cards, collectibles and memorabilia, have partnered to offer…
DRL and T-Mobile Set to Debut 5G Drone at MLB’s Field of Dreams
The Drone Racing League (DRL) and T-Mobile will debut their first 5G-enabled racing drone at the MLB Field of…
High School ‘Unicorns’ Chase NIL Money as Coaches, Agents Eye Limits
As college players nationwide begin to reap the benefits of profiting off their name, image and likeness…
Unlike LeBron, Kyrie Blasts Nike Over Signature Sneaker Issue
Brooklyn Nets guard Kyrie Irving blasted Nike Wednesday after leaked photos of his upcoming shoe, the Kyrie8…
USTA, Elevate Sports Ventures Join in US Open Sales Partnership
The United States Tennis Association (USTA) and Elevate Sports Ventures have announced a strategic…
Sophomore Alabama Quarterback Nears $1 Million in NIL Pay, Saban Says
As sophomore Alabama QB Bryce Young takes the reins from his predecessor, Patriots draftee and Heisman Trophy…
Shohei Ohtani Signs Exclusive Memorabilia Deal With Fanatics
Fanatics and the MLB’s current home run leader Shohei Ohtani have announced an exclusive partnership under…
Defense Wins Titles, but Offense Moves Merch in NFLPA Rankings
In the NFL, the guys with the ball not only get the glory, they sell the most products, too. The most recent…
Dodgers Owners Walter and Boehly Close on 27% Stake in the Lakers
Mark Walter and Todd Boehly now own 27% of the Los Angeles Lakers. Walter and Boehly, co-owners of the L.A…
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