EA Signs A.C. Milan and Inter Milan to Exclusive Rights for FIFA ’21
EA Sports has signed soccer clubs A.C. Milan and Inter Milan to an exclusive multiyear deal that'll bring two…
More From Randall Williams
2K Games Advances Its Challenge to EA’s Madden With NFLPA Deal
2K Games has inked a deal with the NFL Players Association and OneTeam Partners that will allow the game…
Exclusive
Hawks Trae Young Follows Steph Curry in Joining Japanese Company Zamst
Atlanta Hawks point guard Trae Young and Zamst, a Japanese athletic brace and support company, have partnered…
NBA Has a Blueprint for ‘Bubble’ Success: The Basketball Tournament
Yesterday, the NBA officially resumed its season and playoff push inside its Walt Disney World Resort “bubble”…
Marshawn Lynch Inks Deal with Fanatics for Beast Mode Clothing Brand
NFL star running back Marshawn Lynch and Fanatics announced an exclusive, multiyear deal that will make…
Arctos Launches Sports, Media and Entertainment Advisory Board
Arctos Sports Partners has announced the creation of the Arctos Sports Advisors, Fellows and Executive…
2K to Take on EA Sports’ Madden Empire With Football Game in 2021
On March 11, news came down of a threat to a great hegemony: The NFL signed a multiyear deal with 2K Games…
Bubba Wallace and Cash App Strike Deal in Multiyear Sponsorship
Bubba Wallace, the only black full-time driver in NASCAR, signed a multiyear sponsorship agreement with Cash…
Makur Maker Could Bring a World of Change to Howard, HBCUs
On Friday, Makur Maker committed to Howard University and became the first ESPN top 100 basketball athlete to…
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