Opinion
Motorsports’ Race to the Future Might Just Start on Gaming Screens
Today’s guest columnist is Rick Burton of Syracuse University. I got a press release recently from a…
More From Rick Burton
Opinion
This Is Only a Test: Is Sports Business Ready for a VR-AI Tech Future?
Today’s guest columnist is Rick Burton of Syracuse University. I annually teach an esports class at…
Opinion
NBA’s 3D Virtual Reality Looks Like a Game-Changer for Younger Fans
Today’s guest columnist is Rick Burton of Syracuse University. “This is cool.” “Oh my…
Opinion
NHL Net Profit: Business Lessons From Gretzky’s Office
Today’s guest columnist is Rick Burton of Syracuse University, co-author of Business the NHL Way. The…
Opinion
Hey, Major League Baseball: Break the Gender Barrier
Today’s guest columnist is Rick Burton of Syracuse University. I teach an Honors Baseball class at…
Opinion
Knowledge Is Good, but What Topics Should NIL-Era Athletes Study?
Today’s guest columnist is Rick Burton of Syracuse University. Is it possible American universities are…
Opinion
Ready or Not, a Sports Parallel Universe Is Around the Virtual Corner
Today’s guest columnist is Rick Burton of Syracuse University. I’ve taught sport management classes for…
Opinion
Aussie Rules: Gender Equity in Pro Sports Finds a Haven Down Under
Today’s guest columnist is Rick Burton of Syracuse University. There’s a very funny comedian in…
Opinion
USC, UCLA Big Ten Defections Lead NCAA Down Desolation Row
Jayhawks and Trojans and Bruins, oh my. Forget the Lions and Tigers. In fact, with the headlines…
Opinion
College Sports Chaos Raises Questions of Who Stays in the Game
Today’s guest columnist is Rick Burton of Syracuse University. As we approach the NCAA Division I Baseball…
Opinion
NIL Money Disrupts Everything We Thought We Knew About College Sports
Today’s guest columnist is Rick Burton of Syracuse University. As the NCAA spring sports calendar enters the…
Opinion
NCAA’s Survival May Hinge on Someone Using Their Inside Voice
Today’s guest columnist is Rick Burton of Syracuse University. One thing most of us can agree on is that…
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