In an effort to offset the steady decrease in television subscribers, Walt Disney Co. (DIS) will launch an independent ESPN OTT streaming service in 2018. The platform will provide subscription packages (some as small as a single game broadcast), consisting of content not airing on the ESPN television networks. ESPN anticipates the platform will provide access to an additional 10,000 live game broadcasts/year, including those from BAMTech partners, MLB, NHL & MLS. Viewers who want to watch the NFL, CFB & NBA action shown on ESPN’s linear television networks will still require a cable subscription.
Howie Long-Short: Disney is belatedly inching ESPN into the OTT world. But the real question is, how many digital subs will they be able to win when they feel it’s time to sell full stack ESPN OTT at $20-$30?
Fan Marino: How did I just get suckered into paying MORE for sports programming?