Amazon (AMZN) who paid $50 Million for the rights to stream 10 2017 primetime Thursday Night Football games, will be charging $2.8 Million for each of the 10 30-second ad packages, they’ve been allotted. The games which will air simultaneously on CBS & NBC (CMCSA) television networks, will stream live and be available to subscriber’s of Amazon’s $99/year Prime delivery & video service. Twitter (TWTR), who paid $10 Million for the rights in 2016, reportedly sold packages for between $2-8 Million.
Reuters: Amazon to charge $2.8 million for NFL ad packages
Howie Long-Short opines: Amazon clearly has big ambitions in the video space. And short term profits aren’t among them.
Fan Marino says: Having the ability to stream a game and converse in real time within the same platform, provided Twitter users with a unique sports viewing option. It also didn’t cost $99/year. Not a fan.