Turner Broadcasting (TWX) owned Bleacher Report, has hired veteran publisher Howard Mittman (GQ, Golf Digest), as Chief Revenue Officer and as its first Chief Marketing Officer. The digital only sports media company, which reaches 250 Million people monthly, 75% of which are under the age of 34, is looking to position itself as a viable alternative to Facebook (FB) and Google (GOOGL), for marketers looking to reach a younger demographic. The company plans to produce higher quality video and written content, while expanding its focus into fashion and music.
Howie Long-Short opines: Sorry, but Bleacher is no viable alternative to Facebook for advertisers. Still, probably a good hire for Bleacher/ Time Warner.
Fan Marino says: I’m thankful that someone wants to continue generating quality written content. It’s unprofessional to be playing video clips during corporate meetings.