
CBS announced during its Q2 earnings call that it would be rolling out a 24/7 sports driven OTT live streaming service, before the end of the year. The new channel will be offered through internet-only TV providers although no carriers have been named thus far. The company plans to model the service after its news streaming service CBSN and piggyback on the existing infrastructure to reduce costs. CEO Les Moonves indicated that the channel would show original content and would not simply mirror the CBS Sports Network television channel.

CBS is launching a streaming sports channel this year
Howie Long-Short: Another second/third tier sports OTT product? I can’t keep track of them all. We need a Netflix for sports to aggregate all this.
Fan Marino: A 24/7 channl that doesn’t mirror the TV network is going to require a ton of new content. WFAN is a CBS owned radio station. Could this be the future home of Mike Francesa?6 hours of prank calls would seem to fill a need.