AT&T (T) subsidiary DirectTV is offering NFL Sunday Ticket subscribers offended by recent on-field player protests, the option to cancel the service and receive a full refund ($280). Sunday Ticket policy expressly states that refunds are not issued once the season begins, but the satellite provider has decided to make exceptions for customers who cite players kneeling during the national anthem as the reason for their cancellation. DirectTV does not intend on releasing the number of customers who choose to cancel the service.
Howie Long-Short: Sunday Ticket is DirectTV’s competitive advantage, so customers who cancel the NFL package may be inclined to cancel the satellite service entirely. With that said, I strongly doubt there are enough people, with strong enough convictions, to walk away from the NFL; to negatively affect revenues.
Fan Marino: I need to correct both Fox Business and President Trump for incorrect statements made. Fox Business referred to the players kneeling and locking arms as a “national anthem protest”. The players aren’t protesting the national anthem, they’re protesting racial inequality and police brutality. As for Trump, he tweeted on Tuesday morning that “the booing at the NFL football game last night, when the entire Dallas team dropped to its knees, was the loudest I had ever heard. Great anger.” Fake News. He’s been to Jets games with Sanchez or Geno starting at QB.