Facebook (FB) has hired Bunim/Murray Productions (VIAB), the company behind “The Real World” and “Keeping Up with the Kardashians”, to create a new reality series for their redesigned Watch video tab. The show entitled “Ball in the Family”, will focus on LaVar Ball, the father of Lakers rookie Lonzo Ball, as he grooms his children for the NBA, builds his Big Baller Brand and helps his wife Tina recover from a stroke. The first 2 episodes are now available, with new episodes being released on Sunday’s at 10p, starting September 10th. Facebook is developing original content, so it can draw video advertising dollars that will drive future revenue growth.
Howie Long-Short: Facebook is coming for GOOGL’s YouTube. The company is offering to pay production costs, license and outright buy content from creators; while at least in some cases, guaranteeing ad revenue to publishers. Expect a lot of well-produced, high quality, in-demand content from the social network moving forward.
Fan Marino: LaVar recently announced that sale of the LaMelo BBB sneaker will take precedence over his NCAA eligibility. Lonzo better be a superstar or this whole house of cards is about to come tumbling down.