Lululemon Athletica (LULU) is taking Under Armour (UAA) to court, alleging patent and trademark infringement on a 4 strap, criss-crossing, sports bra design. With the sports bra market generating in excess of $1 Billion in annual sales and the athleisure market expected to generate $350 Billion by 2020, Lululemon is determined to protect their designs and market share. The company has secured over 3 dozen design patents to date and sued Calvin Klein in 2012 for copying a waistband design. Copycat competitors beware!
Howie Long-Short opines: 4-strap, criss crossing bra? Sounds like a man’s nightmare.
Fan Marino says: Has any clothing item come further than sweatpants? If you wore sweatpants in 1995, people assumed you were overweight and had given up on life. If you wear joggers in 2017, people assume you live a healthy active lifestyle and are trendy. Amazing.