The Ohio State University is the most valuable college football program, valued at $1.5 billion (up 59.6% YOY); according to a study by Ryan Brewer, an associate professor of finance at IU-PUC. Brewer analyzed teams as if they would be sold on the open market, as a professional franchise; using 2016 revenues and expenses, making cash-flow adjustments, risk assessments and growth projections. The Football Bowl Subdivision saw teams increase in value by an average of 26% (YOY), the result of increasing revenues (+19% YOY) and cash flow (+26% YOY). The SEC had 5 of the Top 10 most valuable teams and the highest average team value ($523 million).
Howie Long-Short: T-Boone Pickens has donated (i.e. given away) $500 million to Oklahoma State University. I know Oklahoma State’s program is worth more than $285 million on an open market. In fact, every single program on the list is; and I would think by at least 100%.
Fan Marino: OSU back-up QB Joe Burrow astutely pointed out that his team is worth $1.5 billion, yet he’s not being paid. He fails to mention his scholarship is worth at least $200,000, he’ll graduate with no debt and he’s been given the opportunity to receive an education from a school he may, or many cases may not, be otherwise qualified to attend. He’s welcome to go play professionally (and get paid) in Canada (CFL); but he won’t, because he’s got a better deal at Ohio State.