Madison Square Garden (MSG) has signed a booking and marketing partnership with the Prudential Center (home of the Devils), in an attempt to bring more marquee events to New Jersey. MSG, which owns world class venues and has won various booking awards, is in a heated battle for venues with AEG Live, with the companies preventing acts from performing at competitor owned venues. Irving Azoff, Jim Dolan’s partner in Azoff MSG Entertainment, explains in a must read 400 word statement, the MSG side of the story.
The Madison Square Garden Company and Prudential Center Announce Booking and Marketing Partnership
Fan Marino says: No terms of the deal have been released, but the new revenue should help to offset at least a fraction of Tim Hardaway Jr’s generous new contract.
Howie Long-Short opines: MSG has a long way to go to make this a real business for shareholders. I’m not ready to bet on JD and the Straight Shots here.