The Nebraska Board of Regents approved an 11-year deal worth $128 million ($64 million in cash, $64 million in apparel and equipment) to remain with Adidas (ADDYY). The new contract, the largest ever for an Adidas school, pays out $2.5 million more in cash and $1.6 million more in product, than the previous did in its first year. The school, which has been with Adidas since 1995, did not receive offers from Nike (NKE) or Under Armour (UAA).
Howie Long Short: For comparison sake, UCLA, Adidas’ previous flagship school, signed a 15 year $280 million deal with Under Armour in 2016.
Fan Marino: Nebraska signed with Adidas in 1995. ’95 Nebraska was among the best CFB teams of all time. Coincidence?