2017 NFL preseason ratings indicate that broadcasters should see an uptick in viewership during the upcoming season. The league saw a 12% increase during the first 3 weeks of the preseason, with a 7% increase during week 3 games; the final tune-up for starters before the opener. The week 3 primetime game saw a 16% YOY increase, which is particularly impressive considering it was up against the highly-rated show, “Game of Thrones”. The correlation between preseason and regular viewership dates to at least 2011 and has been proven particularly true when comparing ratings on traditional broadcast stations (i.e. CBS, FOX (FOXA), NBC (CMCSA)).
Howie Long-Short: The Rio Olympics ran from August 5-21, 2016. The 1st 3 weeks of the 2016 NFL preseason, ran from August 13-28, 2016. With 27.5 million people looking for something else to watch, you would expect that 2017 preseason numbers would be up.
Fan Marino: The Chargers announced attendance of 21,197 for their August 13th preseason game against Seattle. To put that in perspective, at least 15 schools had a bigger turnout for their annual intrasquad spring game.