Nike (NKE) has agreed to join Amazon’s (AMZN) brand registry program, in an effort to curb counterfeiting and non-licensed selling within the e-commerce marketplace. The partnership will also enable Nike to sell sneakers directly to Amazon customers, through the parent company site. Competitors, Adidas (ADDYY) & Under Armour (UAA) already have direct-sales deals in place with the company.
Bloomberg: Amazon Will Sell Nike Shoes Directly Through Brand Registry
Howie Long-Short opines: Better late than never for Nike. This is not such great news for Foot Locker (FL).
Fan Marino says:Love this. Now I can have both my locally sourced produce and my new paid of J’s delivered via drone.