Grubhub (GRUB) and competing delivery companies are pursuing contracts with stadium operators that will enable them to provide food delivery to all fans; not just the ones sitting in premium seats. Ordering would take place through a mobile application, with delivery directly to the fan’s seat. While many are excited about the prospects of avoiding long concession lines, some remain concerned vendors will get in the way of the game action. No timeframe has been given for roll-out of the program.
Howie Long-Short: Looking for a way to invest in stadium food delivery besides GRUB? OLO, which handles digital ordering for 35,000 restaurants, may be looking to get into the space. While OLO remains private, Paypal (PYPL) lead a $5 million series B funding round back in 2013.
Fan Marino: Sounds as if the Jets & Giants are going to be among the first teams to try this out (49ers have been doing it for years), this fall. As a Jets fanatic, this new service will help ensure I don’t miss a Hackenberg interception all year.