Time Inc. (TIME) has released an all-new free app for Sports Illustrated Play, their youth sports SAAS company. The company’s series of digital tools are designed to help youth leagues and teams operate more efficiently. For the first time, all teams regardless of league affiliation, can utilize the mobile platform to distribute news & content, schedule events, get real-time scoring, update its members and share social content. SI Play which launched in 2015, has 17 million monthly users and a top 5 mobile application; is the official technology provider of US Lacrosse and Babe Ruth League baseball and softball.
Howie Long-Short: While there are no shortage of competitors in the space (Bonzi, TeamSnap & LeagueApps etc.), none have the financial backing and distribution platforms (SI, SI.com, SI Kids) that SI Play does. That is going to make them tough to beat in the estimated $18 billion market.
Fan Marino: SI Play streamed the semifinals and finals of the Cal Ripken Major/70 World Series on the SI.com Facebook page. How cool is that for those kids?