The Topps Now on-demand trading card program has reached 1 million cards sold. Launched in 2016 to commemorate MLB’s biggest moments of the season, the program offers fans the opportunity to purchase physical collectors cards of a given moment, for a 24-hour period, never to be offered again. Topps Now cards will be produced throughout the post-season and sold exclusively at Topps.com.
Howie Long-Short: The vast majority of trading cards created after 1970 hold little value. There simply are far too many in circulation. Unlike the 1910 T206 Honus Wagner, they should not be treated as an investment. They do make great collectibles though, and I love the idea of commemorating the games’ biggest moments in real-time.
Fan Marino: This season’s best selling card set a single-card record for the Topps Now program. The card featuring Aaron Judge’s record breaking 50th rookie home run sold 16,138 copies, besting the previous record by nearly 5,000 cards (Ichiro’s 3,000th hit – 11,550 sold). Judge cards alone have accounted for nearly 100,000 of the 1 million sold to date. No one should be surprised that a record-setting rookie slugger, who happens to play for the Yankees, is moving collectors cards.