Twitter (TWTR) has announced a deal with NASCAR that will enable the online news and social networking service to live stream in-car race video of its 10 cup series races to its 300 million+ users. On the same screen, the micro blogging application will also show curated tweets reflecting the ongoing discussion about each race. While terms of the deal have not been released, TWTR has announced that Toyota (TM) will sponsor the race video content. NASCAR’s first live stream on TWTR will take place on September 17th.
Howie Long-Short: Twitter increased their live video viewership by 22% in Q2, so it’s no surprise they continue to add high-quality content providers. But what does this do for revenues & profits? Despite all the video content added, advertising revenues are down 8% YOY and the company has no user growth.
Fan Marino: This is where TWTR shines. Sports fanatics can sit on their couch, watch the event and feel like they are surrounded by millions of their closest friends.