Under Armour (UAA) has hired former Aldo CEO Patrik Frisk to run the company’s day to day operations as President & COO. Founder Kevin Plank will remain as CEO. The move comes just 2 months after April’s announcement that the company had its first losing quarter since going public in 2005.
Under Armour brings in new president; Plank remains CEO
Howie Long-Short opines: This looks long overdue.
Fan Marino says: If we’re talking sneakers; I’ve got Nike, Adidas and Reebok (ADDYY). If we’re talking athleisure; it’s Lululemon (LULU) Rhone and Aesthetic Revolution. Mr. Frisk has his work cut out for him.