VICIS has announced it will be making its Zero1 helmets available to high school players, in time for the 2018 season, through a newly-launched online marketplace. The Zero1 differs from traditional helmets in that its outer shell acts like a bumper, deforming or yielding upon contact. A layer of flexible columns helps the helmet to absorb impact before it reaches the head. A 2017 joint study between the NFL and the NFLPA of 33 helmets, named the Zero1 as the helmet that “best reduces head impact severity”. The $1,500 helmet is currently being worn by players on at least 15 NFL teams and 20 college football teams.
Howie Long-Short: VICIS also announced it has raised some additional capital ahead of its high school expansion plan; a $7 million round that includes an investment from Seahawks QB Russell Wilson. The company has raised nearly $50 million to date, but all the money has come from medical professionals, athletes or P.E. firms. If you want a way to play the company, try Oakley; part of the Luxottica Group, the world’s largest eyewear company. Oakley is the maker of the VICIS EDGE Shield, that each helmet comes with. The company trades over-the-counter under the symbol LUXGF.
Fan Marino: High school athletes who pre-order by March 31, 2018 can expect delivery by July 31, 2018. The company is offering payment plans as well as referral programs that provide discounts, to help with the steep price of the fully customizable helmet. It is worth noting that Alex Smith, Jerry Rice, Tony Dorsett and Roger Staubach are members of the company’s board.
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