As WWE (WWE) continues to strive domestically with record profits and ratings, the company sees the potential for additional growth with global expansion. WWE has partnered with Lagardère Sports, a subsidiary of Lagardère Group (EPA: MMB), to provide global sponsorship support and analysis, with a focus on the Indian market. With more than 500 live events/year, WWE is looking to take advantage of the increased amount of live, in-ring content shown on the company owned WWE network. The company has acknowledged that in order to continue recording record growth numbers (subscriber base up 16% since Q1), and to continue increasing its brand power, global expansion is a necessity.
Howie Long-Short: Does what sells in the trailer park really sell in China too? I think WWE will have a tough time expanding globally. But they’ve already done better than I expected since launching their own network.
Fan Marino: With India a focal point, it’s no surprise that Vince & Co. are pushing Jinder Mahal.