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Coca-Cola Will Sit Out Super Bowl, Joining Pepsi in Cutting Soda Ads
The Super Bowl has long served as a prominent front for the long-running soda war between Coca-Cola and…
Genius Sports Projects 26% Revenue Growth in First U.S. Filing
Genius Sports, a data firm that works with leagues, media companies and sportsbooks around the world…
Streaming Prevails for Gen Z as Boomers Sustain Linear TV Dominance: Data Viz
Last Sunday Disney's ESPN+ offered streamers an analytically focused broadcast of the early afternoon…
The ‘Fourth Quarter’ of Sports Media: Streaming Invites New Bidders for Events and League Rights
Ed Desser is president of Desser Media, Inc. John Kosner is president of Kosner Media. Last week, we wrote…
Startup Launch Angle: Baseball Tech Joint Venture to Offer Standardized Amateur Data
Amateur baseball event host Perfect Game and analytics provider K-Motion have formed a joint venture, PG…
Le Batard’s ESPN Exit Settlement Included Rights to His Followers
The first priority for Dan Le Batard's next media endeavor—a project he's launching with his former boss…
Mickey Mantle Card Sells for $5.2 Million in Record Deal
The boom in sports memorabilia continues: A mint 1952 Mickey Mantle sold for a record-shattering $5.2 million…
ShotTracker Raises $11 Million With Sights Beyond College Basketball Analytics
ShotTracker parent company, DDSports Inc., has secured $11 million in funding amid basketball's analytics…
Legends Hospitality Taps Bond Market as Sixth Street Takes Control
Legends Hospitality seeks to raise as much as $500 million in a credit facility and notes to help the firm…
Isles Co-Owner Ledecky Rolls Out Fresh SPAC, Joined by Tennis Vet Adams
Stop if you've heard this one…
Olympics Delay Lets NBC Develop AI for Ad Objectives to Maximize Tokyo Return
In a bid to help advertisers optimize the impact of their Olympics investments, NBC Sports is taking a new…
How Bitcoin Is Likely to Be Used Within the Sports Ecosystem
The value of one Bitcoin has soared to record highs over the last 45 days as institutional investors…
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