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Barcelona Sells Another $100M of Its Content Arm as Season Opener Looms
Barcelona’s sell-off continues.The Spanish soccer team, one of the most popular and most valuable in the…
Snap, Crackle, Pop: A Cereal Strategy to Help Sports Endure Recession
When the economy starts getting hairy, one of the first things marketing types will tell you is that the only…
Barcelona Stadium Project Hopes to Follow Cowboys, SoFi Example
Spanish soccer giant Barcelona F.C. kicks off LaLiga’s 2022-23 season Saturday against Rayo Vallecano, and…
Learfield Losses Top $1.8 Billion Since 2019 as Pandemic Pain Lingers
Learfield, the dominant deal-maker in college sports, had more than $1.8 billion in losses in the three years…
Man United Stock Jumps 12% to Match Biggest Gain Since 2012 IPO
Manchester United’s Premier League season got off to a disastrous start on Sunday with a home loss to…
UFC Going Digital in Brazil as Fight Pass Replaces Pay TV
UFC is changing its media distribution in Brazil, a move away from pay TV that the mixed martial arts giant…
How New Sports Leagues Can Position Themselves for Long-Term Success
Startup sports entities such as the United States Football League, Premier Lacrosse League, LIV Golf, Big3…
Silver Lake Buying Endeavor’s Minor League Baseball Teams
Silver Lake is buying Endeavor’s recently assembled clutch of minor league baseball teams, according to a…
Big Ten Nears Billion-Dollar Deal as ESPN Exits and CBS Eyes SEC Swap
The Big Ten is expected to sign off on its new media-rights package within the next few days, with all…
ESPN Renews EFL Deal Amid Soccer Rights Shuffle
Although UEFA and MLS rights are changing hands, ESPN demonstrated its continued commitment to soccer this…
Bengals Ink 16-Year Stadium Naming Rights Deal With Paycor
The Super Bowl runner-up Cincinnati Bengals have sold naming rights to their stadium to local software…
Overtime Raises $100 Million Series D, Eyes More Sports Properties
Overtime recently raised $100 million in a series D funding round led by Liberty Media and Counterpoint…
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