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Pro Golf Merger Signifies Sports’ Swing Toward the Global South
Today’s guest column is by Simon Chadwick, professor of sport and geopolitical economy at Skema Business…
Pelé ‘Final Goal’ Jersey Could Fetch $180K at Auction
In July 1971, Pelé scored his last international goal for the Brazilian national team. Now, the shirt he was…
Italian Luxury Brand Fendi Rolls Out $1,700 Basketball Shoe
Fendi is getting into basketball. Footwear News reports that the Italian luxury brand has released the…
Lionel Messi Brand Shows Celebrity Dream Can Be Business Nightmare
If track record and popularity predict success, MGO Global should be booming right now. Co-founded by…
Learfield’s Looming $1B Debt Bill Forces Six College Deal Makeovers
Learfield has had to renegotiate terms with six of its top-tier multimedia rights partners as the college…
Michael Jordan’s ‘Dream Team’ Jacket Could Fetch $3 Million at Auction
Here’s your chance to be an unofficial member of the Dream Team. Back in 1991, the roster for the U.S…
Adidas Says It Will Sell Yeezy Product and Donate Proceeds to Charity
Adidas has finally zeroed in a solution to manage the $1.3 billion (or €1.2 billion) worth of Yeezy product…
U.S. Debt Ceiling Crisis Threatens to Raise Sports Business Costs
Sports teams and related business may be a hot area for institutional investing because of the industry’s…
Puma Reveals Exclusive Deal With Formula 1 Group
In Miami all anyone wanted to talk about was the Miami Grand Prix. Uber drivers, at the corner store and…
Adidas Q1 Revenues Slump as Yeezy Woes Continue
Former Puma chief executive officer Bjorn Gulden has only been in the top job at Adidas since January, but at…
Formula 1: What’s Next for the World’s Most Logistically Complex Sport
Today’s guest columnist is Abby Rakshit, founder and host of Racing Forces. All eyes are on this week’s…
Playfly Acquires The Aspire Group on Back of Capital Raise
On the heels of a substantial capital raise, Playfly Sports has acquired The Aspire Group, which will serve…
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