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Elevate Adds Broncos While Launching Insight Group for Venue Solutions
Front office consulting firm Elevate announced the Denver Broncos as a new client Thursday as well as a new…
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COVID-19 Offers Under Armour, Other Brands “Once in a Lifetime Opportunity” to Reset
The COVID-19 pandemic has exacerbated the widely held notion that retail is dying. But BMO Capital Markets…
Sports Leagues Should “Think Twice or Even Three Times” About Approach to, Partnerships in China
Late last week, the English Premier League (EPL) announced Tencent would replace PPLive Sports International…
Nike Australian Women’s National Team Jerseys Unavailable for Female Fans
Nike and Australian soccer's governing body, Football Federation Australia, unveiled its national team's new…
Million-Dollar Mantle Cards and Memorabilia Enthusiasm Draw Eyes of Wall Street
Whether it's a lack of games to watch or another nostalgia boom sparked by the pandemic, sports fans have…
Teams Learning Ticketing in Pairs Drive Sales in Socially Distant Environment
Ticket sales in a socially distant environment was initially thought to be an exercise in square footage. Pro…
IMG Academy Successfully Pivots Even As Parent Company Endeavor Struggles
IMG Academy's sunny, 600-acre coastal Florida campus churns out hundreds of college athletes annually…
Liberty University Proving There is a Thin Line between Sports Marketing and ‘Sportswashing’
On Aug. 29, William Byron won his first career NASCAR Cup Series race driving the No. 24 Liberty University…
Protest to Progress: What Pro Athletes Can Do To Initiate Meaningful Change
What happens to a dream deferred? Does it dry up like a raisin in the sun? Or fester like a sore— And then…
Expect Teams, Sports Properties to Explore “Short-Term Outsourcing” During Post-COVID Ramp Up Period
Monumental Sports & Entertainment and Tepper Sports & Entertainment both announced a series of indefinite…
Yale/NBA COVID-19 Test a ‘Game Changer’; But ‘Season Changer’ Coming Down the Pike
On Saturday, the Federal Drug Administration approved a low-cost (as little as $4.00), saliva-based COVID-19…
Golfers Surge Back to Links But Equipment Makers See Sales Lag
Golfers flocked back to tee boxes this spring and early summer, with U.S. courses enjoying a…
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