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Brine Exits Men’s Lacrosse as Owner New Balance Pivots to Female Market
Sports equipment brand Brine will no longer manufacture men's lacrosse gear, exiting the men's market and…
Bleacher Report Joins Blockchain Frenzy With NFT Sale
Bleacher Report is joining the NFT collectible frenzy this weekend, auctioning art designed in collaboration…
World Cup’s Duration, International Draw Make Event Economically Worthwhile for Host Cities
The economic impact that major sporting events have on host cities is often the subject of debate. For every…
Fanatics Expanding to China in Joint Venture With Private Equity Firm
Sports ecommerce giant Fanatics is partnering with private equity firm Hillhouse Capital on a 50-50 joint…
Rapper Macklemore Funds and Launches Bogey Boys Golf Apparel Line
Grammy Award-winning rapper Macklemore is launching a golf clothing line, called Bogey Boys, aimed at…
Zion Williamson Digital Memento Draws Heritage Auctions to Expanding Market
Honus Wagner and Michael Jordan have new company: Zion Williamson. Along with a T206 Wagner and a 1986 Fleer…
Sports Business Trends Here to Stay in a Post-COVID World
Necessity is said to be "the mother of invention," so it should come as no surprise the COVID-19 pandemic…
Celebrities Including Jay-Z, Durant and Rihanna Investing in Theragun Maker
Therabody has announced that its latest round of investing includes support from more than 100 names in…
Adidas Confirms Reebok Will Be Sold Soon
Adidas is ready to part ways with Reebok. The German athletic powerhouse announced today that it has…
Lost LOV (Part 3): A Search for Honest Brokers in the Conflicted Biz of College Athlete Insurance
The massive contraction in the loss-of-value insurance market for college athletes has created a thriving…
Veteran Sports Executives Launch New Mask Product
Osun Labs, a company founded by three veteran executives of the sports and apparel industry, has launched its…
Lost LOV: A Once-Bustling Market for College-Athlete Insurance Falls on Hard Times
At a watershed moment for college athlete earning potential, the insurance industry is reducing access to a…
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