Fan Data Is Next Ticket to Increased Revenues and Valuation Multiples
Monumental Sports & Entertainment CEO Ted Leonsis has long argued that “platform” sports businesses are…
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Esports Industry Hopes ‘Free-to-Play’ Shift Provides Needed Lift
The video game industry is in the midst of a significant business model shift. Publishers have started to…
BodyArmor and Founder Repole Donate $24 Million to Kobe Foundation
Kobe Bryant played a critical role in helping BodyArmor become the No. 2 sports drink brand in the U.S. The…
If Elon Musk Alters Twitter’s Algorithm, Sports Entities Could Cash In
Elon Musk has said little about his long-term vision for Twitter, but he has indicated an interest in…
NFL Draft in Las Vegas to Draw a Million as Live Events Expand Reach
Tracie Rodburg remembers looking out at the masses attending the 2019 NFL Draft in Nashville. The NFL’s SVP…
TB12 Taps Former Lowe’s Executive Shriver to Push Expansion Plans
TB12, the health and wellness brand co-founded by Tom Brady and his long-time body coach Alex Guerrero…
More Teams Taking Dynamic Approach to Primary Ticket Market
Airlines, hotels and sportsbooks have long taken a dynamic approach to pricing, but the sports industry has…
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Buffalo Bills Hire Legends to Help Plan and Market New Stadium
The Buffalo Bills have hired Legends to lead project management, sales and partnerships for the new NFL…
Serena Williams’ New VC Fund Invests Seven Figures in Endorsement Firm
Tennis star Serena Williams’ tech investment firm Serena Ventures, which launched its inaugural $111 million…
SeatGeek Reports Record Revenue, Says RedBall SPAC Merger on Track
SeatGeek reported record fourth-quarter revenue Monday morning of $82.5 million, 17 times the level from the…
With NIL Money Comes an Inescapable Fact: Taxes Are Owed
College athletes last July finally got the right to make money off their name, image and likeness (NIL). They…
Garoppolo, Embiid and the Prank T-shirts That Launched a Real Business
It’s hard to make threads of polyester go viral. But it might be even harder to turn an online moment into…
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