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Rapinoe, Bird, Olympians Lead Wasserman Female NFT Release
USWNT star Megan Rapinoe, WNBA veteran Sue Bird and a group of at least five other elite female athletes are…
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Warriors’ NFT Launch Aims to Stay Ahead of Other Pro Teams
If NFTs represent a new gold rush for sports brands, it only makes sense that the Golden State Warriors would…
Farmer John Dodger Dogs Are No More as L.A. Seeks New Supplier
First came the strike zone box on every TV broadcast. Then, the powers that be decided every extra inning…
Wilson Chandler Signs Virtual Shoe Deal With NFT-Based CryptoKickers
Are virtual shoe deals the next big thing? As the NFT market continues to heat up, pro basketball player…
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NFL Signs Disney Apparel Deal in Wake of ‘SpongeBob’ Foray
Ahead of next week’s 2021 NFL Draft, the league and Disney have unveiled a co-branded apparel line with Junk…
NFT Boom Risks Derailing Sports’ Environmental Efforts
Today’s guest columnist is Aidan O’Connor, an associate vice president at the strategic communications firm…
The Money Behind the 2021 Masters Golf Tournament
The Masters teed off Thursday morning with its typically small field of just 88 golfers—roughly 60 fewer than…
Judge Orders Lil Nas X ‘Satan Shoes’ Off the Market
A federal judge has swooped in to stop Lil Nas X’s limited edition satanic-themed Air Max 97 shoes from being…
Croatian Tennis Player Sells Ad Space for an Arm and a NFT
Like so many athletes, Croatian tennis player Oleksandra Oliynykova is getting into non-fungible tokens…
Nike Sues Designer Over Lil Nas X ‘Satan Shoes’
Lil Nas X is dancing with the devil (both literally and figuratively) after the release of his fiery “Montero…
Nets Find On-Site COVID Testing Brings Fans Into Barclays Center
With strict state-issued guidelines in place, New York sports venues reopened their doors to a limited number…
UFC’s Francis Ngannou Bets on Himself With Conditional NFT Drop
UFC heavyweight Francis Ngannou has a custom-designed, unique piece of digital art that he will auction as an…
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