Jordan Brand’s Second NIL Athlete Is High School Phenom Kiyomi McMiller
Jordan Brand has just added some young star power to its robust athlete roster. On Wednesday, Jordan…
Commerce
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Rich Paul Launches Klutch Athletics Brand ‘Co-Authored’ With New Balance
Klutch Sports Group founder and agent Rich Paul is launching his own brand, per Footwear News. Dubbed…
Opinion
Sports Still Reigns as the Ultimate Content Model Amid Streaming Growth
Today’s guest columnist is Alex Michael, managing director at LionTree. As we enter 2023, it’s no…
Fanatics Taps Ex-Snap Exec Nick Bell to Run Live Shopping Platform
Fanatics is launching a new business division, Fanatics Live, to capitalize on the growing trend of consumers…
Powerade and BodyArmor Tag Team on New Formula to Challenge Gatorade
Coca-Cola created Powerade 35 years ago, and it quickly made a splash as the first sports drink sponsor at an…
Nike, Bronny James and FaZe Clan Connect Athletes and Gaming
Nike has collaborated with FaZe Clan to create a sneaker inspired by the world of competitive gaming, as…
Sorare and Premier League Triple Down on NFTs With Four-Year Deal
Digital sports gaming company Sorare announced a four-year licensing deal with the Premier League Monday…
NFL Veteran Develops Niche Innovation for Distance-Driven Duffers
After seven years as a morning drivetime sports radio host, Josh Miller, a retired NFL kicker, wanted to…
Sporticast: As NFL Teams Battle in Playoffs, Stars Collide in Supermarket
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest…
Jordan Brand Fetes The Notorious B.I.G. With Auction of Rare Jordans
With hip-hop now in its 50th year, Jordan Brand will celebrate the legacy of The Notorious B.I.G.—real name…
Fare Value: NFL Playoffs Play Out on the Grocery Store Shelves
Once upon a time Ty Ballou almost choked on Flutie Flakes. Now, he rides on a sea of Josh Allen…
Bode Miller’s Peak Skis Navigates Boom Times and Climate Change
Three days into 2023, three of the most decorated American ski athletes—Bode Miller, Chris Davenport and…
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