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Disney and Fox See Declines, Hold Out Hope for Football
If the Walt Disney Co. is to bounce back from a pandemic-plagued third quarter, it's going to need college…
Defector Media, ‘The Matchup’ To Launch in “Unforgiving” Digital Media Environment
Defector Media and the Local Media Consortium (think: an alliance of local media outlets) announced their…
Apple’s Sports Plan Remains $200 Billion Dollar Question Among Industry Insiders
After years of conversation, Apple recently gave the sports industry a clear signal of its interest in the…
LeBron, Lakers Put Up Big Numbers for TNT in NBA Bubble Restart
The NBA couldn't have asked for a better Bubble restart, as the league's biggest ratings draw pitted a pair…
MLB’s Little League Rules to Cost Broadcasters as Much as $800K a Game
If Major League Baseball's plan to stage seven-inning doubleheaders may have some purists clucking about the…
Comcast Offers a Sports-Drought Credit, But Will RSN Subs Even Notice?
In a bid to make up for the lack of action on its regional sports networks, the nation's largest cable…
Bubblicious: TV Advertisers Are Primed for a Healthy NBA Restart
After 140 days of riding the viral pine, the NBA on Thursday will re-start its pandemic-halted season with a…
MLB Offers Latest Indication That Next Broadcast Rights Cycle Likely to Exclude FAANG
Assuming Major League Baseball makes it to the finish line, the 2020 season will conclude with an expanded…
After Four Months of Sick Leave, MLB Ratings Soar in Midsummer Return
After 133 days of quarantine, Major League Baseball emerged from the virtual sick bay last week, and despite…
Broadcast Changes Likely as Baseball Adjusts in Unprecedented Season
Last week's scrimmages weren't just for the players. Broadcasters preparing to cover an unprecedented season…
Fox Baseball Ads Nearly Sold Out as Brands Flock to Opening Day in July
When the Yankees and Nationals square up in D.C. Saturday night, the fans will be virtual, a blur of…
Network Ratings and Ad Dollars Plummet in the Absence of Live Sports
Top-tier sports programming can't come back soon enough for the U.S. television networks, which in the…
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