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Streaming Prevails for Gen Z as Boomers Sustain Linear TV Dominance: Data Viz
Last Sunday Disney's ESPN+ offered streamers an analytically focused broadcast of the early afternoon…
The ‘Fourth Quarter’ of Sports Media: Streaming Invites New Bidders for Events and League Rights
Ed Desser is president of Desser Media, Inc. John Kosner is president of Kosner Media. Last week, we wrote…
Le Batard’s ESPN Exit Settlement Included Rights to His Followers
The first priority for Dan Le Batard's next media endeavor—a project he's launching with his former boss…
Olympics Delay Lets NBC Develop AI for Ad Objectives to Maximize Tokyo Return
In a bid to help advertisers optimize the impact of their Olympics investments, NBC Sports is taking a new…
Bama’s Buckeyes Blowout Drives College Football Championship Ratings Into the Turf
The record ratings shortfalls that haunted the sports world throughout the back half of 2020 has lingered…
After Nickelodeon Football, CBS May Try Other Sports Experiments
Putting professional football on kids-TV outlet Nickelodeon might at first blush seem like something of a…
No Ratings Bloat for NFL’s Overstuffed Wild Card Weekend
Twenty-two hours of playoff football may have been a bit too much for NFL fans to take in, as this weekend's…
OSU-Alabama Draws $1 Million for 30 Second Ads for ESPN
Despite a rash of positive COVID-19 tests popping up in the Ohio State Buckeyes' camp, tonight's College…
Dan Le Batard Reunites With John Skipper for Content Venture
Former ESPN host Dan Le Batard is re-teaming with former colleague John Skipper on an unnamed new content…
Football, TV’s Biggest Game, Makes Massive Play for Smaller Crowds
The closest thing to sports running on the Freeform cable network since it came under Disney ownership in…
NFL’s Top TV Draws Head to Playoffs for Wall to Wall Football Weekend
Surrounded by a cast of amateur ratings detectives, the NFL in 2020 effectively functioned as the corpse in…
The Fourth Quarter of Sports Media: Falling Bundles, Rising Streams
Ed Desser is president of Desser Media, Inc. John Kosner is president of Kosner Media. The advent of…
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