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Nielsen, Amazon Strike Three-Year Pact to Measure ‘Thursday Night Football’
The NFL’s Thursday Night Football may be moving to Amazon, but it’s going to be measured as if it were still…
Colin Cowherd Backtracks on Esports as The Volume Adds Madden YouTuber
Colin Cowherd has come around on esports. Seven years after saying gaming was “for booger-eaters” and…
NFL, FIFA, UFC Streaming Services Part of Push to Own Fan Data
Recently, several sports leagues and federations have introduced new direct-to-consumer (DTC) streaming…
Snap, Crackle, Pop: A Cereal Strategy to Help Sports Endure Recession
When the economy starts getting hairy, one of the first things marketing types will tell you is that the only…
UFC Going Digital in Brazil as Fight Pass Replaces Pay TV
UFC is changing its media distribution in Brazil, a move away from pay TV that the mixed martial arts giant…
Big Ten Nears Billion-Dollar Deal as ESPN Exits and CBS Eyes SEC Swap
The Big Ten is expected to sign off on its new media-rights package within the next few days, with all…
ESPN Renews EFL Deal Amid Soccer Rights Shuffle
Although UEFA and MLS rights are changing hands, ESPN demonstrated its continued commitment to soccer this…
Tour de France Ratings Signal Strong Interest in Women’s Competition
Tour de France Femme kicked off in Paris on July 23 for the first time in 33 years, with 144 women competing…
You Don’t Have to Care About LIV Golf, a Mess You Can’t Fix
Catch Lenny Markovitz on a good day, and he’ll set you straight on a few things. A tidy, compact man in his…
Smoove Move: Caesars Cuts Ad Spend as Sportsbooks Suffer Growing Pains
Amid an ongoing slowdown in the U.S. advertising market and fears that consumers are about to default to a…
In NFL Sunday Ticket Bidding, Big Tech’s Money Creates Its Own Reality
There’s this long passage in Bertrand Russell’s 1912 book The Problems of Philosophy where he bangs on for a…
Sports TV Has Been Slow to Embrace FAST Channels
Note: The following is based upon content from Variety Intelligence Platform’s special report devoted to…
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