Broadcast Changes Likely as Baseball Adjusts in Unprecedented Season
Last week's scrimmages weren't just for the players. Broadcasters preparing to cover an unprecedented season…
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Fox Baseball Ads Nearly Sold Out as Brands Flock to Opening Day in July
When the Yankees and Nationals square up in D.C. Saturday night, the fans will be virtual, a blur of…
Network Ratings and Ad Dollars Plummet in the Absence of Live Sports
Top-tier sports programming can't come back soon enough for the U.S. television networks, which in the…
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Danica Patrick and Deshaun Watson Headline Game1 Studio Production Launch
To get a sense of the value Hollywood now places on top-tier sports talent, do a quick compare-and-contrast…
Ratings Gaffe Has Network Execs Dreaming of a Post-Nielsen Future
Nielsen on Friday scrambled to placate network executives who'd been bushwhacked by the company's decision to…
Confederate Flag Flap Hasn’t Hurt NASCAR Ratings
NASCAR's decision to ban the display of Confederate flags at its tracks has supporters of the symbol…
Sports Streaming Revolution Marches On With Data and Team Content
Yankees games available via Amazon Prime. Cowboys action streaming on HBO Max. And the Lakers holding court…
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Baseball Lineup Features Ad Sales Uncertainty Despite Regular Order
With less than three weeks to go before the regular season is set to begin in Washington, Major League…
Fox Stashes Cash for NFL Rights With Move to Drop Golf
Fox Sports' decision to turn over its U.S. Open package to NBCUniversal wasn't exactly the product of…
Facebook’s New App Wants Sports Fans Looking at Their Mobile Phones
Facebook has created an app that's designed to lure the eyeballs of sports fans from their televisions to…
FC Barcelona Soccer Team Launches Digital Subscription Service
FC Barcelona's subscription-based digital streaming service launches Wednesday with a name, Barça TV+, that…
Ken Griffey Jr., Trevor Bauer Invest in Sports and Culture Platform PlayersTV (EXCLUSIVE)
Baseball hall-of-famer Ken Griffey Jr. and All-Star pitcher Trevor Bauer are investing in PlayersTV, the…
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