ManningCast Settles in at 1.9 Million Viewers as Alt-MNF Hits Stride
As much as Sports Twitter® has been over the moon about the ManningCast, the amplified social media chatter…
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NFL Ratings Remain Sky-High Despite a 20% Drop in Overall TV Use
The gulf that stands between the NFL and everything else on linear TV is so vast that, were he still alive…
Barstool Latest Digital Media Company Trying to Break Through IRL
Erika Nardini explained at the recent Barstool Sports upfront that the “Barstool Everywhere” mantra is about…
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Why ESPN Can Afford to Sit Out the Sportsbook Ad Frenzy
The NFL’s sportsbook partners have spent $50.7 million on in-game advertising since the NFL season began on…
‘Barstool Everywhere’ Courts Advertisers Without Using Linear TV
Barstool Sports held its fall 2021 upfront event last night, touting the theme, “Barstool Everywhere,” a…
Cowboys’ Gutty Win in L.A. Powers Another NFL Ratings Jump
In eking out a 20-17 win in Los Angeles on a last-second, 56-yard field goal, the Dallas Cowboys not only…
Amazon Platform May Be Best Fit for U.S. Soccer Broadcast Rights
A recent report from Futbol with Grant Wahl indicated that CBS Sports, Turner Sports and Amazon are the…
Ken Burns’ Eight-Hour Muhammad Ali Film the Latest Sports Megadoc
Ken Burns is returning to sports. Nearly 30 years after his nine-part Baseball series, and following
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RedBird Capital Nearing Investment Into LeBron James’ SpringHill Co.
RedBird Capital Partners is in advanced talks to invest in SpringHill Company, the media and entertainment…
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Former Jets GM Tannenbaum Launches The 33rd Team, a ‘Football Think Tank’
Former New York Jets GM Mike Tannenbaum is building a media collective of NFL coaches and decision-makers…
NFL TV Ratings Hold Up as Fans Revel in Weird, Wild Opening Week
A few new wrinkles to the NFL’s Week One schedule made an absolute hash of the practice of calculating…
NFL Sportsbook Sponsors Splash Ad Pool With $21.4M Week 1 Spree
The NFL’s sportsbook partners were quick to take full advantage of the league’s reversal of its longstanding…
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