NWSL Looks Ahead From Controversy With Multiyear Adobe Deal
The NWSL has agreed to a multiyear partnership with computer software giant Adobe, which the league announced…
Business
Latest News
Even Without Live Games, Streamers Have Found the Joy of Sports
Two weeks ago, Netflix released its behind-the-scenes tennis docuseries Break Point. A golf-focused Full…
Sarah McLachlan Gives Busch Light a National Boost on Super Bowl Sunday
Sarah McLachlan’s ruminative tunes don’t immediately sound like the most obvious backdrop for a beer…
Nike, Bronny James and FaZe Clan Connect Athletes and Gaming
Nike has collaborated with FaZe Clan to create a sneaker inspired by the world of competitive gaming, as…
Sorare and Premier League Triple Down on NFTs With Four-Year Deal
Digital sports gaming company Sorare announced a four-year licensing deal with the Premier League Monday…
NWSL Set to Add SF Bay, Boston Expansion Teams at $50+ Million Fees
The NWSL is planning to add teams in both the Bay Area and Boston in the coming years, with both ownership…
Jim Ratcliffe Leads One-Man Race to Buy Manchester United
Sir Jim Ratcliffe is thus far the only prospective buyer to say he intends to submit a bid for the most…
NFL Veteran Develops Niche Innovation for Distance-Driven Duffers
After seven years as a morning drivetime sports radio host, Josh Miller, a retired NFL kicker, wanted to…
A Super Bowl Ad Glitch Had Budweiser Seeing Red. A Necktie Saved the Day
As Super Bowl disasters go, this fell somewhere between a crazed Bruce Dern plotting to ram the Goodyear…
Opinion
RomoVision, SlimeTime and the Dawn of an AI Revolution in Sport
Today’s guest columnist is Steve Bornstein, president, North America, Genius Sports. Over the past…
Penske Media Eldridge Acquires Dick Clark Productions in Major Expansion
Penske Media Eldridge has acquired Dick Clark Productions, Variety reports, in a deal that marks a major…
India Women’s Cricket Nets Half Billion in Sales of Five Teams
The five teams in India’s new women’s cricket league sold for more than $572 million at auction in Mumbai…
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