Sponsorship
Latest News
Revised IOC Sponsor Rules Can’t Stop Doritos Ambush and Athlete Ire
Companies pay hundreds of millions of dollars to be official Olympic sponsors, and for decades, the IOC has…
Toyota Pulls Olympics Ads From Japanese Television Over COVID Sensitivity
Toyota, one of the biggest sponsors of the Olympics, is removing all of its Games-related advertising from…
Barclays Center, Nets Sign New Ticketing Deal With SeatGeek
The Brooklyn Nets and Barclays Center have signed a partnership to make SeatGeek the official ticketing…
UFC Inks $175 Million Crypto Deal, Its Largest Sponsorship Ever
UFC has signed a 10-year, $175 million partnership with cryptocurrency marketplace Crypto.com, according to…
Team USA’s Female Athletes Will Wear Kim Kardashian’s Skims at the Olympics
Kim Kardashian is lending a hand to Team USA for this year’s summer Olympics in Tokyo. It was announced today…
Record Venture Funding Spawns New Sports Sponsorship Investment
Ernst & Young recently determined venture-backed U.S. companies raised $64 billion in Q1 2021. The…
Women Fans Hold Key to Future Sports Revenue Growth, Study Says
“Shrink it and pink it” is how Sports Innovation Lab founder and CEO Angela Ruggiero describes the old…
NASCAR Driver Among First to be Paid in Crypto With Car Sponsor Deal
NASCAR driver Landon Cassill and Voyager Digital Ltd. have announced a partnership that will pay Cassill…
Dak Prescott Is Reportedly Leaving Adidas for Jordan Brand
Dallas Cowboys quarterback Dak Prescott is reportedly making moves from Adidas, Footwear News…
English Soccer Club Nixes Gaming Partnership Over Sexualized Marketing
English soccer club Norwich City is ending its jersey partnership with gambling company BK8 after just five…
Mastercard Bets on Women’s Rugby With Five-Year Global Partnership
Mastercard is getting behind the future of women’s rugby. The financial services giant has inked an expansive…
Vanessa Bryant Nike Dispute Resurfaces With Daughter’s Unreleased Shoes
Vanessa Bryant, wife of the late NBA icon Kobe Bryant, has called out Nike on Instagram after in-hand photos…
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