Sponsorship
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Nike Contracts Forcing Track Athletes to Get Creative With Race Quotas
At a professional track and field meet in Fort Worth, Texas on July 20, more than two dozen athletes, all…
Hawks Trae Young Follows Steph Curry in Joining Japanese Company Zamst
Atlanta Hawks point guard Trae Young and Zamst, a Japanese athletic brace and support company, have partnered…
Monkey Knife Fight Taking DraftKings Playbook to Challenge DraftKings
Monkey Knife Fight, the country’s fastest-growing daily fantasy company, has new deals with the Miami Marlins…
Goldman Sachs Inks First Sports Sponsorship to Build Awareness for First Consumer Business
Goldman Sachs (GS) recently announced a two-year endorsement pact with U.S. golfer Patrick Cantlay—the first…
Olympics, Once a Sure Thing, Now a Source of Ad and Broadcast Uncertainty
The Opening Ceremony of the XXXIII Summer Olympic Games was supposed to be Friday. In a year full of…
Bubba Wallace and Cash App Strike Deal in Multiyear Sponsorship
Bubba Wallace, the only black full-time driver in NASCAR, signed a multiyear sponsorship agreement with Cash…
FedEx Sponsorship of ‘Redskins’ Never an Issue, Deal Architect Dell Says
When FedEx signed its original naming rights deal with the Washington football team 21 years ago, it was an…
New White Space Opportunities Unlikely to Make Teams, Sponsors Whole
As Coronavirus continues to spread like wildfire (at least in places like Florida, Texas and Arizona), the…
Redskins Name Change Depends on Unique Cost-Benefit Analysis
Even 23 years later, Ed O'Hara can still picture the lapel pin. SME Branding's current chairman was standing…
Footwear and Apparel Sponsorship Market Correction May Be On HorizonÂ
July 3, 2020 Market Snapshot: JohnWallStreet Index:Â 3,198.67 (+0.03%) NASDAQ: 10,207.63 (+.52%) S&P: 3,130.01…
U.S. Sports Media-Gaming Company Partnerships Yet to Pay Dividends
July 1, 2020 Market Snapshot: JohnWallStreet Index:Â 3,176.41(+1.16%) NASDAQ: 10,058.77 (+1.87%) S&P: 3,100.29…
Under Armour’s UCLA Dispute May Depend on Force Majeure Clause
With Under Armour notifying UCLA of its intent to terminate their 15-year, $280 million sponsorship agreement…
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