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With U.S. Open Win, Raducanu Could Reach ‘Sponsorship Unicorn’ Status
This year’s surprise U.S. Open champion Emma Raducanu could embody the future of tennis—and enjoy all the…
USMNT’s Win Offers Sponsors Relief With Qatar, 2026 on Horizon
On the heels of two consecutive ties against El Salvador and Canada, the banged-up U.S. Men’s National Team…
Arizona Bowl Shrugs Off County Funding Cut After Barstool Deal
The Pima County Board of Supervisors recently voted 4-1 to pull funding from the Arizona Bowl after the game…
Michelob Ultra Pledges $100 Million to Marketing Women’s Sports
Michelob Ultra is making a $100 million commitment to women’s sports over the next five years. As part of the…
Coach Sanders Joins Nick Saban in Aflac Campaign to Spotlight HBCUs
A new face will appear alongside Nick Saban in his Aflac commercials. Former MLB and NFL star Deion Sanders…
Gonzaga Inks Deal With Giannis-Backed Sports Drink Brand Ready
Perennial college basketball powerhouse Gonzaga University has selected Giannis Antetokounmpo-backed sports…
Showtime’s Jake Paul Bout to Feature Barstool’s Portnoy on Betting
Jake Paul and Barstool Sports are joining forces as part of Paul’s upcoming boxing match on Showtime. With…
NHL Owners Approve Jersey Ads for 2022-23 Season
The National Hockey League is adding advertisements to its jerseys for the 2022-23 season, the latest major…
Los Angeles Lakers Sign BioSteel as Sports Drink Sponsor
The Los Angeles Lakers pulled off a blockbuster trade this month to acquire Russell Westbrook, but the…
Messi Effect Expected to Bring Millions to Paris Saint-Germain
After a tearful goodbye to Barcelona, Lionel Messi was all smiles as he signed a $41 million-a-year deal with…
Beijing Winter Games Approach Amid Secrecy and Uncertainty
Now that the delayed Summer Games are officially complete, the global Olympic movement is shifting to an…
Simone Biles Shines Light on Mental Health but Could Be Less Marketable
Simone Biles competed in the women’s balance beam final yesterday, a dramatic return after she unexpectedly…
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