Sponsorship
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Learfield Pivots to Pair Brands With School Logos and Athletes
For the first four months of the college NIL era, Learfield has stayed largely on the sidelines. Now the…
U.S. Soccer’s New Nike Deal Is Its Biggest Ever Partnership
U.S. Soccer has extended its apparel partnership with Nike, a 10-year deal that is the largest—and…
Post-Pandemic Squeeze Sees Sports Sponsorship, Media Price Hikes
Sports sponsorships and sports media buys have long been popular among brands looking for total rating points…
F1 Unable to Kick Habit as Tobacco Industry Spending at 15-Year High
Formula One returns to Circuit of the Americas on Sunday for the 2021 Aramco United States Grand Prix. Fans…
Payscale Joins Angel City’s Founding Partners Ahead of NWSL Debut
Compensation software and data company Payscale Inc., has joined Angel City FC’s roster of founding partners…
NIL Firm Student Athlete Empowerment Eyes Links to Brands, Donors
A group of college sports entrepreneurs is launching a new company aimed at helping brands and boosters…
Kevin Durant, Boardroom Partner with NBA Top Shot
Kevin Durant will create NBA Top Shot moments as part of a wide-ranging deal between the NBA star’s business…
NWSL Sponsors Hang On as Scandals and Resignations Roil League
During the summer of 2019, Anheuser-Busch launched a marketing campaign starring a pink-haired Megan Rapinoe…
Threat of Canceled Ashes Has Cricket Broadcasters and Sponsors on Edge
The Ashes, a five-Test series cricket tournament played between Australia and England, may be canceled…
Clippers Close Nearly $1 Billion in Partnerships in 10 Days
The Los Angeles Clippers have signed a long-term partnership with Aspiration, making the financial services…
Nets Name Webull as Patch Sponsor in Global, Multi-Team Deal
New York-based brokerage Webull will be the Brooklyn Nets’ jersey patch sponsor beginning in 2021-22, as part…
Federer-Backed Laver Cup Brings in Sponsors Despite Missing Stars on Court
The Laver Cup, Roger Federer’s latest contribution to tennis, is enjoying much of the same sponsorship…
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