Sponsorship
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Crypto.com Arena Will Retain Its Name Despite Corporate Shuffling
Crypto.com is shuttng down a portion of its business, but its name will remain on the downtown Los Angeles…
FTX Downfall Sets Stage for Kaseya’s NBA Finals Windfall
Kaseya wasn’t supposed to be here. Nonetheless, the IT software company’s name is all over the Miami Heat’s…
Ball Corp. and Kroenke Sports Stack Up Trophies, Hand Out Cups
The Denver Nuggets are vying for their first NBA title, and one of their biggest corporate sponsors is…
Ryan Reynolds Keeps Wrexham Sponsor Close With Blake Lively’s Betty Buzz
Wrexham AFC has secured a new sponsor fresh off its promotion to the English Football League, and like the…
WNBA Nabs CarMax as a Marquee Partner for Changemaker Program
Two days before the start of the WNBA’s 27th season, the league announced a multiyear partnership agreement…
Red Sox Boost Cybersecurity and Data Backup in Local Startup Deal
One of the first things Little League baseball fielders learn is the importance of backup…
LPGA Eyes Fan Insights With SeatGeek Ticketing Partnership
The LPGA has signed its first tour-wide ticketing partnership with SeatGeek as it looks to learn more about…
The Endorsement Era Is Over. Today’s Elite Athletes Are Enterprises
This week’s guest columnist is Jeron Smith, the former CMO of SC30 Inc. and former CEO of Unanimous Media…
Nike, Ronaldo, Real Madrid Generate Highest Sponsorship Value
The NFL is the world’s richest sports league, with the pending sale of the Washington Commanders for $6…
Digital, Patch Ads to Drive Fresh Revenue for Sports, Says Fitch
The increase in digital ad opportunities and the recent addition of uniform ad patches to three of the major…
Premier League Bans Gambling Brands as Front-of-Jersey Sponsors
The Premier League revealed Thursday it would no longer allow clubs to partner with gambling companies for…
Visa Adds 33 Players to Sponsor Roster Ahead of Women’s World Cup
Financial services giant Visa has added 33 women’s soccer players representing 27 countries to its roster of…
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