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Coca-Cola Will Sit Out Super Bowl, Joining Pepsi in Cutting Soda Ads
The Super Bowl has long served as a prominent front for the long-running soda war between Coca-Cola and…
Fanatics, EA Sponsor Virtual NFLPA Collegiate Bowl for Draft Prospects
The 2021 Collegiate Bowl was canceled in December, but the NFLPA pulled together a virtual iteration of the…
Pepsi to Cut Super Bowl Ads for Soda to Focus on Halftime Show
Pepsi won't sit out the Super Bowl, but some of its commercials will. The beverage giant, one of the biggest…
Gillette Joins HBCU Esports Alliance for EA Madden Tournament
Come February 2021, HBCU students across 31 different schools will get the chance to take their Madden…
NHL Helmet Ads to Debut with New Jersey Devils Prudential Deal, Capital One in Washington
As the NHL prepares for its 56-game season to kick off on Jan. 13, the New Jersey Devils have announced that…
With Army-Navy Game, USAA Embraces Virtual Strategy and Bumps Major Live Promotion to 2021
The 121st annual Army-Navy game will take place Saturday at Michie Stadium, just the fourth time—and first…
Nike Signs UCLA to Jordan Brand Deal for Athletics
UCLA has signed a new six-year apparel deal with Nike and its Jordan Brand, a replacement to its Under Armour…
Tyson-Jones Bout Puts Cannabis In Spotlight With Weedmaps Deal
Weedmaps will sponsor Triller's upcoming Mike Tyson vs. Roy Jones Jr. fight as the cannabis industry software…
Credit One Bank Expands Sports Portfolio with Multi-Year WWE Partnership
After putting a full nelson on the Las Vegas pro sports market, Credit One Bank is expanding its sports…
BioSteel Enters College Basketball Through Tip-Off Tournaments
Sports hydration company BioSteel is diving into college basketball sponsorship for the first time, starting…
Kroenke’s Sports Teams Ink Deal With Ball Corp. for Aluminum Cups, Denver Naming Rights
Ball Corp. is buying naming rights to the home of the Denver Nuggets and Colorado Avalanche, part of a…
Honda Leaving Formula 1 After 2021 Season to Focus on Electric Vehicles
Honda will cease to participate as an engine provider for the Formula 1 racing series at the end of the 2021…
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