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Kobe Bryant’s Deal With Nike Has Ended
The deal between Nike and the late NBA icon Kobe Bryant has come to an end, Nike confirmed. “Kobe Bryant was…
Dick’s Sporting Goods Joins Harvard’s Amaker to Boost Coaches’ Group
Dick’s Sporting Goods has announced a partnership with Black Coaches United (BCU), a group of minority…
Nike Suspends Deshaun Watson’s Endorsement Deal
Nike announced on Wednesday that the company has suspended its endorsement deal with Houston Texans…
Clorox Partners With Four NBA Franchises to Clean Arenas
With COVID-19 vaccines rolling out and the sports world slowly beginning to open up, Clorox has announced…
March Madness Ads Spur Huge One-Day Inflow to NCAA’s Invesco ETF
On Monday, March 22, Invesco’s $155 billion QQQ Trust Series 1 ETF—the official exchange traded fund of the…
NCAA Sponsors Missing Out on Women’s Tournament Opportunities
Author (and U of A alum) note: Big congratulations to Head Coach Adia Barnes and the Arizona Wildcats women’s…
WWE Signs DraftKings as Gaming Partner Ahead of WrestleMania 37
DraftKings will become the official gaming partner of the WWE, just weeks before the entertainment company’s…
Despite FTX Deal, Doubts Loom on Cryptocurrency Sponsor Potential
Later today, the Miami-Dade County Commission will vote on a proposed naming rights deal with FTX—a…
March Madness Sponsors ‘Keep Powder Dry’ by Shifting Tactics
The NCAA’s decision to limit attendance at March Madness games to 25% of arena capacity has made it…
Once Unheard Of, Corporate Tickets Hit the Secondary Market
Dell Technologies has a corporate suite at Fenway Park, available for all 81 Red Sox home games. It’s often…
PointsBet-NHL Deal May Inspire More Equity-Linked Sponsorships
Last month, Sportico reported the National Hockey League agreed to a partnership with PointsBet that made the…
AWS Becomes Official Cloud Provider for the PGA Tour
The PGA Tour has selected Amazon Web Services (AWS) as its official cloud provider, using AWS machine…
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With Retrospective on View, Yoshitomo Nara to Lead Phillips Hong Kong–Beijing Auction
New research reveals that the T. rex was much less scary than we thought