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McDonald’s All-American Rejection Puts Overtime Elite Star in a Pickle
In the swiftly changing world of elite youth sports, the venerable McDonald’s All-American all-star…
LAFC Signs MLS-Record $100 Million Naming Rights Deal With BMO
LAFC has signed a new naming rights deal with BMO Financial, a 10-year partnership worth approximately $100…
Delta Center Rebounds as Jazz Sign New Naming Rights Deal
It is not quite Stockton to Malone, but the Utah Jazz are reviving another feature of the era in which the…
Former NBA Star Allen Iverson Signs Deal With Authentic Brands Group
Authentic Brands Group has made a deal with basketball great Allen Iverson to develop opportunities in the…
Crypto Crash Opens Door for Cyber Sponsorships in 2023
If you turn to a couchmate during Monday’s ReliaQuest Bowl and ask, “Wait, what’s ReliaQest?”, that’s exactly…
Spectrum Equity, Bucks’ Lasry Back Sponsorship Market Platform
SponsorUnited, a sponsorship information platform, recently closed on a $35 million Series A round led by…
NBA Star Kyrie Irving Is No Longer a Nike Athlete
NBA star Kyrie Irving’s time with Nike has come to an end. In an email to FN, the athletic powerhouse…
Brands Spend Big on Naming Rights, but Is It Worth It?
Today’s guest columnist is Francis Dumais, managing partner at Elevent. In August, the Cincinnati…
Generative AI Could Become Sports‘ ‘Next Big Sponsorship Vertical’
Over the last 18 months, cryptocurrency became sports’ “biggest” sponsorship sector based on annual spend…
Inside FTX’s Now-Shaky $135 Million Deal for Miami’s NBA Arena
On March 26, 2021, Miami-Dade County Mayor Daniella Levine Cava sent a memo to the county’s commissioners…
SeatGeek Adds Utah Jazz to Growing Stable of Primary Partners
The Utah Jazz have signed a multiyear partnership with SeatGeek, the fourth NBA team to move onto the company…
MLS and Liga MX Land First Spoils of Reformatted Leagues Cup Tournament
Major League Soccer (MLS) and Liga MX have overhauled the Leagues Cup for 2023, turning it into a World…
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U.S. Museums, Universities Still Hold Remains of Indigenous People, Investigation Finds
ChatGPT is writing actual legislation in Congress now