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Kroenke’s Sports Teams Ink Deal With Ball Corp. for Aluminum Cups, Denver Naming Rights
Ball Corp. is buying naming rights to the home of the Denver Nuggets and Colorado Avalanche, part of a…
Honda Leaving Formula 1 After 2021 Season to Focus on Electric Vehicles
Honda will cease to participate as an engine provider for the Formula 1 racing series at the end of the 2021…
Olympic Athletes’ Personal Brands Strengthen as Marketers Prepare for Back to Back Games
It turns out Katie Ledecky can make a splash without the Olympics. Swimming across a pool last month with a…
Hurley Surfer Endorsement Battle Tests Pandemic Contract Clauses
As retail companies struggle to navigate the financial waters of the pandemic, athletes like professional…
COVID-19 Spawns Sports Advertising ‘Buyer’s Market’
The big four leagues have successfully managed to retain advertisers in the wake of the sports hiatus. A…
Ballmer’s Clippers Tap CAA Sports to Sell New Arena Naming Rights
The Los Angeles Clippers have retained CAA Sports to sell the naming rights to their proposed new arena in…
Nike Contracts Forcing Track Athletes to Get Creative With Race Quotas
At a professional track and field meet in Fort Worth, Texas on July 20, more than two dozen athletes, all…
Hawks Trae Young Follows Steph Curry in Joining Japanese Company Zamst
Atlanta Hawks point guard Trae Young and Zamst, a Japanese athletic brace and support company, have partnered…
Monkey Knife Fight Taking DraftKings Playbook to Challenge DraftKings
Monkey Knife Fight, the country’s fastest-growing daily fantasy company, has new deals with the Miami Marlins…
Goldman Sachs Inks First Sports Sponsorship to Build Awareness for First Consumer Business
Goldman Sachs (GS) recently announced a two-year endorsement pact with U.S. golfer Patrick Cantlay—the first…
Olympics, Once a Sure Thing, Now a Source of Ad and Broadcast Uncertainty
The Opening Ceremony of the XXXIII Summer Olympic Games was supposed to be Friday. In a year full of…
Bubba Wallace and Cash App Strike Deal in Multiyear Sponsorship
Bubba Wallace, the only black full-time driver in NASCAR, signed a multiyear sponsorship agreement with Cash…
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