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Syracuse Terminates Carrier Dome Deal, JMA Wireless to Take Over
Syracuse University’s iconic Carrier Dome is no more. The school has reached a settlement with Carrier Global…
Sponsorship
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UFC to Pay Fighters Bitcoin Bonuses in Expanded Crypto.com Deal
UFC is adding a new cryptocurrency bonus to its pay-per-view events, $60,000 worth of bitcoin to be…
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Kia Nabs Naming Rights to Los Angeles Forum
Kia has signed a naming rights deal with The Forum, the popular Los Angeles concert venue purchased in 2020…
F1 in 2022: Money, Fans Roll In Despite Saudi Setbacks
The Grand Prix of Saudi Arabia is off to a shaky start. On Friday, Yemeni rebels blew up an oil depot 11…
Adidas to Offer NIL Money to Every Athlete at Sponsored Schools
Adidas says it will offer NIL money to anyone who plays at a DI college sponsored by the sportswear giant…
NFL Changes Blockchain Rules as Teams Expand Crypto and NFT Deals
NFL teams will be able to sign sponsorship deals with crypto exchanges this year, but don’t expect the Green…
Opinion
Investing in Women’s Sports: The Right Thing to Move Brands Forward
Today’s guest columnist is Christine Franklin, executive vice president of marketing and sponsorships at…
NWSL Lands Delta Air Lines as Official Travel Partner
The National Women’s Soccer League and Delta Air Lines have agreed to a multiyear partnership that brings the…
Russia’s Billionaire Sports Owners Feel Fallout From Invasion Sanctions
A week ago, Russian billionaire Alisher Usmanov was a master of the sports universe. The former Arsenal F.C…
UEFA Drops $45 Million Gazprom Sponsorship as Russia Sanctions Grow
UEFA announced the cancellation of its $45 million a year sponsorship with Russian energy company Gazprom in…
Russia’s Ukraine Invasion Puts Millions of Dollars in Sponsorships at Risk
Russia’s invasion of Ukraine has created serious concerns across Europe. Since Wednesday night’s attack, a…
South by Southwest Announces Sports Summit by Sportico Sponsored by Sorare
South by Southwest® (SXSW®) Conference and Festivals has announced the addition of the Sports Summit by…
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