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Apple to Pay Nearly $50 Million Annually for Super Bowl Halftime Show
Apple is the next sponsor of the Super Bowl halftime show. The National Football League announced a new…
MLB Has Awarded Teams International Marketing Rights, Similar to NFL
Major League Baseball is dividing up international markets among its franchises, giving teams new commercial…
Canelo Alvarez Becomes Excel Sports Management’s First Boxing Client
Mexican boxing star Canelo Alvarez, one of the world’s highest paid athletes, has signed with Excel Sports…
Barstool Joins NIL Marketplace Race With Massive Athlete Network
Barstool Sports is launching an endorsement deals marketplace, called TwoYay, for college athletes. The name…
Women’s Hockey Heads to the Mall as Riveters Rethink Home Venue
Metropolitan Riveters president Digit Murphy remembers her reaction when she first heard the idea. “I…
DraftKings, Amazon Ink Thursday Night NFL Tie-up With Betting Options
DraftKings has signed a multiyear partnership with Amazon that will make it the exclusive odds provider for…
Real Salt Lake Inks Near $100M Naming Rights Deal, Among Tops in MLS
MLS club Real Salt Lake signed a 15-year stadium naming rights deal with one of its original corporate…
Why Raiders QB Derek Carr Decided to Invest in Oofos
The Oofos athlete ambassador roster has a new addition. The latest athlete to ink a deal with Oofos is…
FanDuel Nets Rights to WNBA Highlights With Partnership Extension
FanDuel is doubling down on its relationship with the WNBA with a multiyear partnership extension; the gaming…
New York Jets Build Fan Data Into Supercharged Consulting Arm
The New York Jets have converted a database of seven million fans into a powerful engine to help marketing…
Bear Market Creates Bullish Outlook for Branded Social Media Content
Today’s guest columnist is Aidan O’Connor, a vice president at the strategic communications firm…
Bad Boy Mowers Inks Deal With Pinstripe Bowl Amid Naming Rights Carousel
The Bad Boys are getting back in the college football bowl game business by joining forces with the Evil…
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