BioSteel’s Multi-Year Deal With U.S. Soccer Provides Entry Into New Market
BioSteel has struck a multi-year sponsorship deal with U.S. Soccer. The Toronto-based sports hydration…
BioSteel has struck a multi-year sponsorship deal with U.S. Soccer. The Toronto-based sports hydration…
With the Lakers’ three-year contract with Wish expiring, the team has hired the sports business agency…
There has been much debate over how much sports sponsorship announcements impact advertisers’ stock prices…
Market intelligence firm Sports Innovation Lab is starting The Fan Project, a women’s sports-centric research…
Michael Jordan, Tiger Woods and Serena Williams are among a long line of star athletes to have endorsed…
The Super Bowl has long served as a prominent front for the long-running soda war between Coca-Cola and…
The 2021 Collegiate Bowl was canceled in December, but the NFLPA pulled together a virtual iteration of the…
Pepsi won’t sit out the Super Bowl, but some of its commercials will. The beverage giant, one of the biggest…
Come February 2021, HBCU students across 31 different schools will get the chance to take their Madden…
As the NHL prepares for its 56-game season to kick off on Jan. 13, the New Jersey Devils have announced that…
The 121st annual Army-Navy game will take place Saturday at Michie Stadium, just the fourth time—and first…
UCLA has signed a new six-year apparel deal with Nike and its Jordan Brand, a replacement to its Under Armour…