Russia’s Billionaire Sports Owners Feel Fallout From Invasion Sanctions
A week ago, Russian billionaire Alisher Usmanov was a master of the sports universe. The former Arsenal F.C…
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UEFA Drops $45 Million Gazprom Sponsorship as Russia Sanctions Grow
UEFA announced the cancellation of its $45 million a year sponsorship with Russian energy company Gazprom in…
Russia’s Ukraine Invasion Puts Millions of Dollars in Sponsorships at Risk
Russia’s invasion of Ukraine has created serious concerns across Europe. Since Wednesday night’s attack, a…
South by Southwest Announces Sports Summit by Sportico Sponsored by Sorare
South by Southwest® (SXSW®) Conference and Festivals has announced the addition of the Sports Summit by…
Sponsors Caught in Crossfire of Divisive U.S. Soccer Election
The U.S. Soccer Federation’s upcoming presidential election has put sponsors in an uncomfortable position, as…
Crypto Advertising, Team Deals Grow Despite Industry Troubles
Crypto commercials stole the Super Bowl advertising spotlight Sunday night, and have emphasized…
Super Bowl Squares Highlight Rocket Mortgage Sports Branding
The NFL is a weekly juggernaut on TV, with 75 of the 100 most-watched broadcasts of 2021. But the Super Bowl…
Super Bowl Halftime: Football’s Pepsi-Fueled 12 Minute Economy
Thirty years ago last month, the Super Bowl halftime show changed forever. In Minneapolis’ Metrodome, a pair…
KORE Software Makes Pair of Sponsorship and Engagement Marketing Acquisitions
KORE Software announced two acquisitions on Tuesday to expand its solutions around engagement marketing. The…
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NLL’s Texas Expansion Team Inks Record Sponsor Deal With PlayUp
The Panther City Lacrosse Club, the newest National Lacrosse League expansion team in Fort Worth, Texas, has…
National Lacrosse League Adds ESPN+ Patch as Leagues, Networks Draw Closer Together
Coming off a COVID-forced 635-day hiatus, the National Lacrosse League wanted to emphasize its broadcasts as…
UEFA Grants U.S. Rights to Relevent as TEAM Keeps Global Pact
UEFA has chosen TEAM Marketing as its global marketing and sales partner for its men’s club competitions…
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