WWE Pursues College Athletes Via NIL Talent Search Program
WWE is creating a new collegiate pipeline to find its next generation of stars. The wrestling giant (NYSE…
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INFLCR Expands NIL Menu as Oklahoma, Florida Sign Up for Athlete Deals
After the first few months of NIL, a number of athlete marketing companies have begun to adjust their…
Crypto, Blockchain Provide Sport Sponsorship’s Greatest Growth Opportunity, Not Sports Betting
Come Christmas Day, the venue now known as Staples Center will be renamed Crypto.com Arena after the…
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Learfield Pivots to Pair Brands With School Logos and Athletes
For the first four months of the college NIL era, Learfield has stayed largely on the sidelines. Now the…
U.S. Soccer’s New Nike Deal Is Its Biggest Ever Partnership
U.S. Soccer has extended its apparel partnership with Nike, a 10-year deal that is the largest—and…
Post-Pandemic Squeeze Sees Sports Sponsorship, Media Price Hikes
Sports sponsorships and sports media buys have long been popular among brands looking for total rating points…
Best Of 2021
F1 Unable to Kick Habit as Tobacco Industry Spending at 15-Year High
Formula One returns to Circuit of the Americas on Sunday for the 2021 Aramco United States Grand Prix. Fans…
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Payscale Joins Angel City’s Founding Partners Ahead of NWSL Debut
Compensation software and data company Payscale Inc., has joined Angel City FC’s roster of founding partners…
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NIL Firm Student Athlete Empowerment Eyes Links to Brands, Donors
A group of college sports entrepreneurs is launching a new company aimed at helping brands and boosters…
Kevin Durant, Boardroom Partner with NBA Top Shot
Kevin Durant will create NBA Top Shot moments as part of a wide-ranging deal between the NBA star’s business…
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NWSL Sponsors Hang On as Scandals and Resignations Roil League
During the summer of 2019, Anheuser-Busch launched a marketing campaign starring a pink-haired Megan Rapinoe…
Threat of Canceled Ashes Has Cricket Broadcasters and Sponsors on Edge
The Ashes, a five-Test series cricket tournament played between Australia and England, may be canceled…
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