SeatGeek Adds Utah Jazz to Growing Stable of Primary Partners
The Utah Jazz have signed a multiyear partnership with SeatGeek, the fourth NBA team to move onto the company…
Sponsorship
Latest News
MLS and Liga MX Land First Spoils of Reformatted Leagues Cup Tournament
Major League Soccer (MLS) and Liga MX have overhauled the Leagues Cup for 2023, turning it into a World…
Best Of 2022
Cirqula Logic: ‘Vulnerable’ Athletes Say They Were Played by Social App
Welsh badminton player Jordan Hart recalls the desperate state of mind she was in this past April, when she…
How NYC Marathon Partner TCS Came to Dominate Running Sponsorships
On Sunday, thousands of runners will once again take to the streets of the five boroughs for the New York…
Coco Gauff Signs Multiyear Extension with New Balance
New Balance has extended its partnership with tennis star Coco Gauff, per Footwear News. The…
MLB Sponsor Revenue Hits $1.2B Ahead of Jersey Patch Boom
Major League Baseball and its 30 teams generated an estimated $1.19 billion in sponsorship revenue during the…
Crypto Sponsorship Cools as Industry and Leagues Plan for 2.0
Last year when the Portland Trail Blazers announced their jersey-patch deal with StormX, a crypto cashback…
Opinion
As World Cup Nears, There’s No Better Time to Reach Hispanic Fans
Today’s guest columnist is Claudia Chagui, senior vice president of marketing and creative, NBCUniversal…
Best Of 2022
Rokit Leaves Trail of Millions in Deserted Deals, Lawsuits and Bankruptcies
In early 2019, the Oakland Raiders began courting an English-American company called Rokit as a founding…
Apple to Pay Nearly $50 Million Annually for Super Bowl Halftime Show
Apple is the next sponsor of the Super Bowl halftime show. The National Football League announced a new…
Exclusive
MLB Has Awarded Teams International Marketing Rights, Similar to NFL
Major League Baseball is dividing up international markets among its franchises, giving teams new commercial…
Canelo Alvarez Becomes Excel Sports Management’s First Boxing Client
Mexican boxing star Canelo Alvarez, one of the world’s highest paid athletes, has signed with Excel Sports…
More From Our Brands
Variety
China Box Office: ‘Fast X’ Wins Second Weekend, While ‘The Little Mermaid’ Flop Sparks Debate on Racism, Casting and Political Correctness
Rolling Stone
‘Succession’ Finale Delivers a Masterful, Feel-Bad Ending
ArtNews
Ilya Kabakov, Pioneering Installation Artist and Gimlet-Eyed Critic of Russia, Dies at 89
BGR
Rotten Tomatoes wants you to think The Little Mermaid remake earned a near-perfect audience score
SPY