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What the Metaverse Means, And What It Means for Sports
There was blockchain, and cryptocurrency, and then DAOs. Ethereum, fungible tokens, gas fees. As our lives…
Tech
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McKinsey Analysis: Despite Slump, Sports NFTs Aren’t Going Away
Today’s guest columnists are Dan Singer and Ben Vonwiller of McKinsey & Company. The NFT skeptics are running…
LaLiga Joins Sports Fans’ Metaverse as Part of U.S. Market Push
As LaLiga braces for the reality of a post-Messi world, the top Spanish soccer league is also joining a…
Exclusive
UFC to Sell First NFTs as Fighters Gain Share of Licensing
UFC will sell its first-ever NFTs through Panini America in a licensing deal that will see fighters share in…
NASCAR Partners with Zed Run in Metaverse Chase
NASCAR is headed to the metaverse, agreeing to partner with Zed Run to release NASCAR-branded digital horses…
Prime
Harnessing the Power of Personal Data, Stars Score Record-Breaking Contracts
With millions of dollars on the line, athletes are discovering the power of their own personal data. Once…
If Done Right, NFTs Offer Brands an Invaluable Tool to Reach Fans
Today’s guest columnist is Santiago Jaramillo, chief product officer at GameOn Entertainment Technologies. At…
Exclusive
NFL Players Expand Use of Anonymous Reporting Platform Beyond COVID
All NFL players and clubs will now be able to anonymously report any violations or issues with regard to…
YES App to Live Stream NYC Playground Basketball
The YES App, the streaming service of YES Network that launched in March, will live stream basketball games…
Jaguar Renews as Audi and BMW Depart Formula E Racing Series
Jaguar Land Rover announced today that the manufacturer will extend its commitment to Formula E racing. The…
Digital Horse Racing Platform Raises $20 Million, Adds Crypto Stud Fees
With more than $30 million in sales of digital racehorses in the books, Zed Run parent company Virtually…
Julie Foudy, Swin Cash Back LeagueApps in $15 Million Series B Fund Raise
(This story has been corrected in the fourth paragraph to clarify what the funding will pay for.) LeagueApps…
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