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Golf League Pitches PGA Players in Bid to Beat Norman Tour
If you thought Greg Norman’s LIV Golf operation was the only new series of tournaments in which 12 teams of…
Tiger Preps for PGA Championship as Mickelson LIV Deal Takes Shape
A lot happened in golf over the last seven days, but the flurry of headlines produced little clarity. On…
Steady Scheffler Wins Masters as Marketers Pine for Tiger’s TV Draw
The chokehold Scottie Scheffler has had on professional golf for the last three months snuffed out most of…
All Bets Are on Tiger Woods at the 2022 Masters: Data Viz
Who do you think has better odds to win the 2022 Masters: the defending champion and 12th-ranked golfer in…
PGA Could Benefit From Upstart Golf Tour Taking a Different Approach
Phil Mickelson’s decision to backtrack on his involvement with the Super Golf League (SGL) has put the…
Mickelson Sponsors KPMG, Amstel Light and Workday Flee; Callaway on Pause
Accounting giant KPMG and Phil Mickelson ended their relationship Tuesday, following the golfer’s comments…
Saudi-Backed Golf Circuit Announces $200 Million Investment in Sport
Professional golf has a new deep-pocketed upstart circuit, backed by Saudi Arabia’s sovereign wealth fund and…
USGA, NBC Drive U.S. Women’s Open Success With a Refocus on Golf
Not too long into her tenure as WNBA commissioner, Cathy Engelbert famously said her league had “a marketing…
Golf’s Hottest Rivalry Could Make DeChambeau, Koepka Millions Richer: Data Viz
The public feud between Bryson DeChambeau and Brooks Koepka is among golf’s biggest storylines heading into…
PGA Tour Adds $40 Million Bonus for Social Stars as Golf Super League Looms
The doomed Super League is, at its core, about the most popular brands in soccer wanting a bigger share of…
Comcast Business to Sponsor PGA Tour Top 10 Leaderboard
The PGA Tour has announced a multi-year partnership with Comcast Business to sponsor the Tour Top 10…
Tiger Woods Suffers Multiple Leg Injuries in Car Crash
Tiger Woods had surgery to repair open fractures of his right leg and ankle following a single-car accident…
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