USGA, NBC Drive U.S. Women’s Open Success With a Refocus on Golf
Not too long into her tenure as WNBA commissioner, Cathy Engelbert famously said her league had “a marketing…
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Golf’s Hottest Rivalry Could Make DeChambeau, Koepka Millions Richer: Data Viz
The public feud between Bryson DeChambeau and Brooks Koepka is among golf’s biggest storylines heading into…
PGA Tour Adds $40 Million Bonus for Social Stars as Golf Super League Looms
The doomed Super League is, at its core, about the most popular brands in soccer wanting a bigger share of…
Comcast Business to Sponsor PGA Tour Top 10 Leaderboard
The PGA Tour has announced a multi-year partnership with Comcast Business to sponsor the Tour Top 10…
Tiger Woods Suffers Multiple Leg Injuries in Car Crash
Tiger Woods had surgery to repair open fractures of his right leg and ankle following a single-car accident…
PGA Withdraws From Trump National Golf Club as 2022 Championship Site
The Trump National Golf Club in Bedminster, N.J., will no longer host the 2022 PGA Championship, the PGA of…
PGA, European Tours Strike Strategic Alliance That Could Include Global Media Rights
The PGA Tour has purchased a minority stake in the European Tour’s media production company, part of a wider…
Tiger Woods’ Strong Start at Augusta is a Liability for Sports Books: Data Viz
Twenty-five years after his first round as an amateur at Augusta National, Tiger Woods began his defense of…
Augusta Honors Elder with Endowed Golf Scholarships at HBCU Paine College
Lee Elder, who in 1975 became the first black man to compete in the Masters Tournament, is being honored by…
DraftKings Adds U.S. Open Champ DeChambeau as Golf Boosts Betting Industry
DraftKings will advertise on Bryson DeChambeau’s cap during golf tournaments as part of a larger multi-year…
Barkley, Curry, Manning and Mickelson’s ‘The Match 3’ Will Benefit HBCUs
The golf foursome of Phil Mickelson, Charles Barkley, Stephen Curry and Peyton Manning has found a tee…
The Masters Sans Galleries Will Result in $50-$100 Million Revenue Loss for Secondary Market Stakeholders
The Masters Tournament (Nov. 12-15) will be played without fans in attendance for the first time in its…
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