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PFL Taps Celsius as New Sponsor Ahead of 2022 MMA World Championship
The Professional Fighters League will conclude its fourth season Friday night with six title fights at the…
Lacrosse’s Latest Growth Spurt Positions Sport to Expand Reach
Today’s guest columnist is Marc Riccio, CEO of USA Lacrosse. ESPN has recently invested in lacrosse…
WWE Expands Talent Search to Africa in Renewed Globalization Push
WWE is catapulting itself into the Mother Continent in a move to increase its globalization efforts. The…
Youth Volleyball Club Network Helps Fund Launch of New Pro League
League One Volleyball (LOVB, pronounced “love”), a company that operates a network of youth volleyball clubs…
Player-Ratings App Serves as Hedge for Major League Pickleball Investments
Last week it was announced that Kevin Durant and Rich Kleiman’s 35 Ventures purchased an expansion Major…
Disney, ESPN Officially Ink New Rights Deal With Formula One
Formula One is staying with Disney. The auto racing juggernaut, which is in the midst of a global…
Pickleball Expansion Fees Hit $1 Million as Durant Buys Team
Kevin Durant and his longtime business partner, Rich Kleiman, have purchased a Major League Pickleball…
Pro Leagues’ Market Power Yields Different Winners in U.S., Europe
HELSINKI — A frequent topic of discussion among sports fans is how well their favorite team performs away…
After a $6B Payday, Cricket Prepares to Stake Its Claim in the U.S.
Today’s guest columnist is Josh Lalor, an Australian professional cricket player and consultant for…
What Tokyo Taught Us: Organizing the First-Ever Postponed Olympics
Today’s guest columnist is Christophe Dubi, Olympic Games executive director at the International Olympic…
PKA Kickboxing Venture Lands 7-Figure Investment From Jimmy Anderson
PKA Worldwide is getting a kick in the right direction. Sacramento-based businessman Jimmy Anderson is…
SlamBall Planning Its Big Return Amid a Hot Alternative Sports Market
The 1989 movie Back to the Future Part II predicted the creation of both Zoom and SlamBall. During a video…
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