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Drone Racing League Signs DraftKings Deal as Betting Takes Flight
Three months after landing a five-year deal with Genius Sports to assist in getting approved for legal…
Triathlon Group Hires SailGP CMO Godfrey to Lead Media, Marketing Efforts
Fresh off its inaugural event, the Professional Triathletes Organisation has hired Tim Godfrey as chief…
Envy Gaming Signs Chess-Playing Botez Sisters in Creator Network Launch
Esports is getting into the chess boom. Texas-based esports organization Envy Gaming (the owner and operator…
Premier Lacrosse League Merging with Major League Lacrosse to Unify Outdoor Game
The Premier Lacrosse League's launch in 2019 prompted many associated with the sport to ask whether there was…
U.S. Olympians Push for Protest Rights Ahead of Tokyo Games
Team USA's Council on Racial and Social Justice is publicly asking for a change to a longstanding and…
World’s Strongest Man Pumps Up Social Presence Amid Pandemic
Social media provided a major lift for the World's Strongest Man competition amid a severely disrupted 2020…
Professional Bull Riders Move Outdoors to Open 2021 Season
With COVID-19 protocols continuing to vary state by state, the Professional Bull Riders will move the first…
Bollywood Superstar Shah Rukh Khan Invests in New U.S. Pro Cricket League
The world's most popular actor is betting millions of dollars that the U.S. is ripe for establishing a pro…
Drone Racing League Seeks New Heights with BodyArmor, Champion, Respawn Pacts
Nearly a month after striking a five-year deal with Genius Sports to help get approved for legal sports…
Pro Swimming League Backed by Ukrainian Billionaire Fills 2020 Void With Competition and Controversy
An international swimming champion will be crowned Sunday for the first time since COVID-19 disrupted the…
National Lacrosse League Joins Fanatics in First-Ever E-Commerce Deal
The National Lacrosse League has announced a partnership with Fanatics, the world’s largest seller of…
How Athletes Unlimited Found Success By Turning Players into Partners
The athlete's voice is the most powerful one in sports. They are role models, they are leaders, they are the…
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