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Athletes Unlimited Inks Gatorade Deal Ahead of Inaugural Volleyball Season
Athletes Unlimited, a network of professional women's sports leagues, has landed a new sponsor in Gatorade…
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Earthquakes, PayPal Finalizing Naming Rights Deal for MLS Stadium
The San Jose Earthquakes are finalizing a naming-rights deal with financial services company PayPal…
UFC Joins TikTok to Produce Live Weekly Shows
MMA promoter UFC plans to throw more hands on TikTok. The Endeavor-owned mixed martial arts organization…
Seven-Game Blues-Coyotes Series the Latest in NHL’s COVID Season on the Fly
During the craziness of this coronavirus-driven National Hockey League season, the Arizona Coyotes and St…
Tatis Jr.’s $340 Million Will Be Shared With Fund That Owns A Cut of His MLB Earnings
When news broke of Fernando Tatis Jr.'s new $340 million contract, Michael Schwimer was on his way to Las…
Brad Daugherty: NASCAR’s Prospects for Progress Are Wide Open
Brad Daugherty is co-owner of JTG Daugherty Racing, an NBC Sports NASCAR analyst and a five-time NBA…
High-Spending Dodgers Still Class of MLB Despite Pressure From Padres
After an offseason of fits and starts, spring training opens Wednesday with pitchers and catchers reporting…
Outcast Athlete Insurer Addresses Industry Exit, Pans Critics
Chris Larcheveque says he is happy to no longer be selling disability insurance to athletes, describing the…
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David Tepper’s Charlotte FC Becomes the First MLS Franchise to Sell Personal Seat Licenses
Charlotte FC was awarded Major League Soccer's 28th club in late 2019. But late last month, the franchise…
NFL Finally Starts Talking Financial Terms With Networks for Mammoth TV Rights Deal
The NFL's incumbent TV network partners have been put on notice, Sportico sister publication Variety reports…
UCLA’s New Nike Contract Pays Less Than Half of Prior Deal With Under Armour
UCLA's new Nike deal will pay the university less than half of what the school was owed per year under its…
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Fan Controlled Football Announces Six New Partnerships Ahead of Debut
Ahead of its inaugural season opener on Saturday, Fan Controlled Football (FCF), which bills itself as the…
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