CVC LaLiga Cash Flows to U.S. in Mid-Level Clubs’ Marketing Push
Thanks to the popularity of Apple TV+’s Ted Lasso, a TV show about a fictional American soccer coach, the…
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From Leeds’ Winning Ways to Man U’s Stumbles, Americans Impact EPL Soccer
If it looked historic, that’s because it was: A jubilant English soccer crowd was literally singing the name…
Women’s Euro 2022 Soccer Championship Scoring With Audiences
The Women’s Soccer Championship Euro 2022 is scoring with audiences, posting record ratings as the tournament…
‘Clueless Crypto Crew’ Ownership Is Winning Over British Soccer Fans
As Crawley Town FC searched for a new manager this spring, ownership offered multiple warnings to leading…
Sacramento’s MLS Dreams Hinge on More Than U.S. Open Cup Success
In 2019, Sacramento Republic FC, of the second-division United Soccer League, was signed, sealed and all but…
Former Liverpool CEO Launches USL Expansion Club in Santa Barbara
The United Soccer League (USL) has added an expansion team to League One, Santa Barbara Sky FC, which will…
UEFA U.S. Rights Kickstart New Round for Sports Streaming Wars
On Monday morning, executives at all the major media companies in the sports space received an email inviting…
MLS Signs $270M Betting Data Deal With IMG Arena
Major League Soccer (MLS) has signed an exclusive long-term global partnership with IMG Arena to create…
FIFA Brings Microchips to the World Cup With New Offside Tracking Tech
FIFA will debut new offside tracking technology at this year’s World Cup, as officiating across sports…
F.C. Barcelona Sells 10% Stake of LaLiga Media Rights to Sixth Street for $215.6M
F.C. Barcelona has agreed to sell 10% of its media rights to private equity firm Sixth Street for $215.6…
United Soccer League Taps Legends for Decade-Long Sales and Fan Effort
The United Soccer League has inked a 10-year deal focused on maintaining growth momentum with Legends, the…
FIFA Announces 2026 World Cup Host Cities in North America
With 158 days to go until the 2022 FIFA World Cup in Qatar, global soccer’s governing body, FIFA, has named…
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