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Sports Fandom Not Decreasing in Younger Demographics
WAVE.tv—a next-gen media company that produces sports programming for Millennial and Gen-Z fans across social and digital platforms (think: Instagram, Snapchat, TikTok…
XFL’s New Owners See Acquisition as “Relatively Cheap Option” Play
On Monday, Sportico EIC Scott Soshnick broke the news that Dany Garcia, Dwayne Johnson (aka 'The Rock') and RedBird Capital Partners had acquired substantially all of…
Defector Media, ‘The Matchup’ To Launch in “Unforgiving” Digital Media Environment
Defector Media and the Local Media Consortium (think: an alliance of local media outlets) announced their respective plans to enter a crowded digital sports media…
Pro Sports Leagues Need To Provide Top Notch Interactive Viewing Experience or Risk Losing Fans
Given that pro sports are likely to be played in front of less-than-capacity crowds for the foreseeable future—at least in the U.S.—there is increasing desire amongst…
$500 “Lottery Ticket” Gives Fans Chance to Own Piece of Pro Team, Profit Off of On-Field Success
Most sports fans will never have a chance to own into a professional franchise. From a cost standpoint, the barrier to entry is simply too high. Mark Ciociola, along…
MLB Offers Latest Indication That Next Broadcast Rights Cycle Likely to Exclude FAANG
Assuming Major League Baseball makes it to the finish line, the 2020 season will conclude with an expanded postseason. Sixteen teams—up from 10—will qualify for the…
Consumer Spending Shift Explains Robust PPV, Merchandising Sales Figures
Over the last several weeks, there have been several sports-centric consumer-spending stories in the news. UFC 251 was the mixed martial arts promotion's most bought PPV…
Could COVID-19 Be The Catalyst To Winnow ‘Power-Five’ (65 schools) Down To Elite 40?
On Saturday (7/25), Rutgers Sports Insider reported the RU football program halted all in-person team activities—and that the entire roster had entered quarantine—after…
Goldman Sachs Inks First Sports Sponsorship to Build Awareness for First Consumer Business
Goldman Sachs (GS) recently announced a two-year endorsement pact with U.S. golfer Patrick Cantlay—the first athlete sponsorship in the 150-year history of the firm…
Rich Valuations, Need for Capital Likely To Drive Public Listings in Online Gaming Space
Back in late June, Fertitta Entertainment announced plans to spin off Golden Nugget Online Gaming from Landry's land-based casino operation. The standalone entity (to be…
Pair of Power Five Athletic Directors Say Volume—and Value—of ‘Buy Games’ to Decline
The Big Ten and Pac-12 announced the cancelation of non-conference football games earlier this month. The decision, made in hopes of preserving the conference slate, is…
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