Oklahoma Softball Built on Love of the Game—and Love’s Millions
Oklahoma softball is no small-time operation. With a budget of nearly $5 million for the 2022 fiscal year—the sport’s biggest in the NCAA, according to numbers from…
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Learfield’s Looming $1B Debt Bill Forces Six College Deal Makeovers
Learfield has had to renegotiate terms with six of its top-tier multimedia rights partners as the college dealmaking giant faces $1.1 billion in debt maturing this year…
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Playfly Acquires The Aspire Group on Back of Capital Raise
On the heels of a substantial capital raise, Playfly Sports has acquired The Aspire Group, which will serve as the foundation of a new business segment around gameday…
Masters Star Sam Bennett Builds NIL War Chest Before Turning Pro
At one point during this year’s Masters, Sam Bennett, the Texas A&M senior with a sad backstory and a motivational tattoo, was in position to win over $1 million, which…
Biden’s Transgender Title IX Tweak to Test States and NCAA
The Department of Education’s draft policy on eligibility for transgender students raises crucial questions about federal rights versus state rights and about who ought…
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Win AD’s Founders Bank on Public Disclosure. What Are They Hiding?
Of the 363 schools that make up NCAA Division I athletics, about two-thirds fall under state or federal freedom of information laws requiring them to open up their books…
March Madness 2023: Can the NCAA Diversify Beyond Its Cash Cow?
The NCAA men’s basketball tournament makes up more than 85% of the organization’s $1.1 billion annual revenue, and as the governing body assumes new leadership, it is…
Should SEC Football Players Be Paid? New NCAA President Doesn’t Say No
Incoming NCAA president Charlie Baker assumed his new post Wednesday, taking over a governing body fighting to define its future amid a series of challenges from…
NCAA’s Guilty-Until-Proven-Innocent NIL Policy Sure to Draw Lawsuits
In response to frustrations over pay-for-play deals masquerading as NIL, the NCAA now “presumes” an infraction “if circumstantial information suggests that one or more…
College Sports Spending Sets Records in Post-COVID, NIL Era: Data Viz
Big-time college athletics departments are spending—and bringing in—more than ever, despite recent fears that the COVID-19 pandemic and more marketing rights for…
Kevin Warren Takes Bears CEO Job After Historic Big Ten Run
Kevin Warren’s morning commute is about to change slightly as his professional life circles back to a familiar place. The Big Ten commissioner will be leaving his…
NCAA to Mull New Distribution for $171M Men’s Basketball Fund
The NCAA will consider changes to how it distributes its roughly $1 billion in annual revenue, part of a wide-ranging series of recommendations handed down Tuesday by a…
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