Comcast Plans to Feature Real-Time Olympic Footage in Commercials
Many advertisers plan to interrupt the Olympics with their commercials. Comcast will interrupt its commercials with the Olympics. Variety reports the…
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Booker, Middleton, Holiday Join a USA Basketball Team in Disarray
Just days after the NBA Finals ended and the Bucks vanquished the Suns in six games, Devin Booker of Phoenix and Jrue Holiday and Khris Middleton of Milwaukee have…
YES App to Live Stream NYC Playground Basketball
The YES App, the streaming service of YES Network that launched in March, will live stream basketball games from the iconic New York City streetball courts at…
U.S. Summer Olympic Dominance Threatened by College Program Cuts
A robust collegiate sports ecosystem has helped the United States dominate the Summer Olympic Games over the last 25 years. “It is why we are a world power,” said Sarah…
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Gatorade Joins Angel City Sponsors as Debut Season Approaches
Angel City FC has secured its fifth founding sponsor in Gatorade, which will serve as the club’s exclusive sports drink partner. The NWSL’s Los Angeles-based expansion…
Athletes’ Digital Profiles Now a Major Factor in Wealth Planning
Today’s guest column is by Michael Bapis, managing director and head of sports and entertainment for Vios Advisors at Rockefeller Capital Management. As we pave the way…
Sporticast: GOATs Jordan, Gretzky Back Sports Media Startup Buzzer
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Bo Han, CEO of Buzzer, a sports media startup looking to change the way fans…
Jaguar Renews as Audi and BMW Depart Formula E Racing Series
Jaguar Land Rover announced today that the manufacturer will extend its commitment to Formula E racing. The all-electric series has been around since 2014, attracting…
NBA Finals Ratings Sink as Summer TV Usage Slumps to Record Lows
ABC enjoyed a bit of a ratings boost on Tuesday night as the Milwaukee Bucks secured their first NBA title in 50 years, but the expanded audience for Game 6 wasn’t…
Neil Leibman, Bill Yates Buy Stakes in NWHL Teams In Sports Fund Debut
Texas Rangers president and co-owner Neil Leibman and Sports Advisory Group senior partner Bill Yates have formed Top Tier Sports, an investment group that just inked…
Walk-Ons to Earn NIL Cash in Anti-Amateurism Pioneer’s $1M Plan
In light of Alabama sophomore quarterback Bryce Young securing almost a million dollars in endorsement deals before his first game, pioneering anti-amateurism activist…
ESPN, Maria Taylor Part Ways After Internal Controversy Became Public
ESPN and Maria Taylor, an up-and-coming on-air personality, have parted ways in the wake of an internal controversy that spilled into the public arena and drew new…
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