UFC Signs College Wrestler to NIL Deal in Barrier-Breaking Move
UFC has become the first competition-based professional sports association to sign a college athlete to an NIL deal. It could become a trend. Iowa freshman Bella…
UFC has become the first competition-based professional sports association to sign a college athlete to an NIL deal. It could become a trend. Iowa freshman Bella…
Vince McMahon will step away from World Wrestling Entertainment if it maximizes shareholder value in any future deal, the company told analysts in a call detailing its…
Bud Light, the popular beer that has for years used silly ads and sometimes frat-boyish humor to stand apart from the (six)pack, is getting ready to grow up, Variety…
Fanatics is launching a new business division, Fanatics Live, to capitalize on the growing trend of consumers buying product directly off of streaming…
Warner Bros. Discovery Sports continues to build crypto-related offerings, and it’s incorporating one of its biggest brands for its next experiment. Starting Thursday…
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Tom Brady’s…
In December, Rep. Mike Gallagher (R-Wisc.) created a stir when he introduced an amendment to the latest defense authorization bill that would have reversed the current…
The Justice Department is intervening in a case brought by a minor league baseball team from an Oregon community with fewer residents than could fill Yankee Stadium…
DraftKings is eliminating about 140 jobs, part of what the sports betting company is calling a reorganization. A majority of the eliminated positions are based in…
The Houston Rockets are escalating their efforts to unearth the true financial picture of Rokit, the NBA franchise’s sponsor-turned-debtor, after what the team alleges…
The MLB Network is being dropped by YouTube TV after the two parties failed to reach a contract renewal agreement, according to an email sent to YouTube TV subscribers…
Varsity Brands, the Bain Capital-owned cheerleading company, has agreed to settle one of the three federal antitrust lawsuits that have been filed against it. On…