Alvarez Sues DAZN, Golden Boy and De La Hoya for Damages and Schedule Control
Canelo Alvarez's $365 million deal with sports streaming service DAZN, once the largest contract ever signed by a professional athlete, is now the subject of a federal…
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Astros Stadium Payment Opt-Out, Tax Revenue Drop Has Houston Going Dutch
The Houston authority that finances the stadiums of the Astros, the NFL's Texans and the NBA's Rockets is asking bondholders to hand in some holdings in an effort to…
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Brady, Mahomes Among NFL Stars Taking A Run In Subway Surfers
America's most popular sport meets America's most popular game, as the NFL lends its biggest stars like Tom Brady and Patrick Mahomes  — in name, image and likeness, at…
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Industry Veteran Bowers to Join Elevate Sports Ventures
Five years ago, Al Guido and Chip Bowers were competitors. "We just watched everything Al did at Levi's Stadium (as 49ers COO) and drafted off of them and tried to…
Liberty University Proving There is a Thin Line between Sports Marketing and ‘Sportswashing’
On Aug. 29, William Byron won his first career NASCAR Cup Series race driving the No. 24 Liberty University car. The win earned the private evangelical Christian…
Fantasy Football Takes Center Stage in CBS, William Hill Gambling Partnership
CBS Sports is unrolling new gambling features for the upcoming NFL season, the first major product developments in its long-term partnership with sports book William…
University of Colorado Signs PointsBet to Official Sponsorship Deal
The University of Colorado has signed a deal with PointsBet to serve as an official sports betting partner in a major step to dismantling college sports' decades-long…
Mike Trout Still Worth It for the Angels Despite Another Losing Season
Mike Trout hit his 300th home run this weekend to surpass Tim Salmon as the all-time leader in Los Angeles Angels history. But Salmon has one thing Trout still doesn't–a…
Revamped, Rebalanced Index Designed to Reflect Business of Professional Sports
The JohnWallStreet Sports Stock Index (JSSI) was created to serve as a measuring stick for the growth—or lack thereof—of the greater domestic sports business. After much…
Fenway Sports Management Expands Talent Pool With Online Curriculum
Fenway Sports Management's new virtual sports business education program won't only serve as a learning experience for the hundreds of participants the sports marketing…
Fanatics Expands Headwear Business With Acquisition of Vetta Brands Assets
The world's largest seller of licensed sports apparel is using money from a recent funding round to expand its headwear business. Fanatics is buying a handful of assets…
NBC Sells Out NFL Opener Ad Inventory as Pharma and Insurance Boost Spending
NBC has sold out its last available ad unit in this Thursday's NFL Kickoff Game, setting the stage for what will be the network's 15th season of broadcasting Sunday…
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