Coca-Cola Will Sit Out Super Bowl, Joining Pepsi in Cutting Soda Ads
The Super Bowl has long served as a prominent front for the long-running soda war between Coca-Cola and Pepsi. This year, the beverage giants will fight that battle…
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Genius Sports Projects 26% Revenue Growth in First U.S. Filing
Genius Sports, a data firm that works with leagues, media companies and sportsbooks around the world, generated $102.7 million in revenue in the first three quarters of…
As NBA Fines Irving, the Long Lens of COVID-19 Enforcement Comes into Focus
First was James Harden. Now, it's Harden's new Brooklyn Nets teammate, Kyrie Irving in hot water with the NBA. Both found trouble after bystanders "caught" them on…
Streaming Prevails for Gen Z as Boomers Sustain Linear TV Dominance: Data Viz
Last Sunday Disney's ESPN+ offered streamers an analytically focused broadcast of the early afternoon Ravens-Titans Wild Card matchup, geared toward hardcore NFL fans…
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NFLPA and OneTeam Partners Acquire Flag Football League in Push for Young Fans
For the first time ever, a players’ association will own a national youth sports league. OneTeam Partners has acquired Under the Lights Flag Football, a league for…
NIL Prep Continues Undeterred With Focus on Florida Despite NCAA Delay
The NCAA delayed its vote on proposed name, image and likeness rules changes indefinitely this week after a letter from the Department of Justice warned of possible…
The ‘Fourth Quarter’ of Sports Media: Streaming Invites New Bidders for Events and League Rights
Ed Desser is president of Desser Media, Inc. John Kosner is president of Kosner Media. Last week, we wrote about electronic sports media heading into its "fourth…
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Harden Trade Prompts YES Network, Nets to Launch Virtual Ads on Court
Brooklyn Nets broadcasts will look a bit different after the James Harden trade. In addition to more facial hair and step-back threes, there will also be more…
Startup Launch Angle: Baseball Tech Joint Venture to Offer Standardized Amateur Data
Amateur baseball event host Perfect Game and analytics provider K-Motion have formed a joint venture, PG Tech, to make player development data more accessible—and…
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Le Batard’s ESPN Exit Settlement Included Rights to His Followers
The first priority for Dan Le Batard's next media endeavor—a project he's launching with his former boss, one-time ESPN president John Skipper—is to secure a…
Mickey Mantle Card Sells for $5.2 Million in Record Deal
The boom in sports memorabilia continues: A mint 1952 Mickey Mantle sold for a record-shattering $5.2 million to entrepreneur and actor Rob Gough in a private…
Floyd Mayweather Plans to Back NASCAR Team, but Sponsor Interest Remains Key
Michael Jordan is not the only former world-class athlete looking to join NASCAR's ownership ranks. Floyd Mayweather is also working to put a car on the track. The…
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