Dwayne “The Rock” Johnson’s “Project Rock” has launched the Girl Dad PR 5 sneaker dedicated to daughters and their fathers, Footwear News reports.
The Thursday release, in collaboration with Under Armour, celebrates the power of daughters.
The Girl Dad PR 5 features a gray, black and light blue colorway with pops of hot pink that accent the pair. The kicks were created with a durable engineered mesh upper, plush knit collar for maximum comfort, molded TPU heel-to-midfoot strap and UA HOVR cushioning to reduce impact. On each sole is the head of a raging bull embossed into the tread in light blue.
As a girl dad himself, Johnson’s experiences shaped the making of the collection.
“A tribute to our daughters, who inspire us fathers,” Johnson said. “The word ‘TIJASI’ represents my three girls, and is embedded in the sole of the Girl Dad shoe to represent the power of all of our daughters and the privilege we have of being a girl dad.”
“TIJASI” pulls the first two letters of Johnson’s three daughters’ first names: Tiana, Jasmine and Simone.
The “Project Rock” initiative aims to promote grit, determination, hard work and disruption, with a variety of sneakers and athletic wear.
The Girl Dad PR 5 is will be available for men and women, available to purchase online at UA.com, in Under Armour Brand Houses and at select global retailers.