NBA TV Partners This Season Booked $1.3 Billion in Ad Revenue
The TV ratings for the 2022 NBA Finals may have failed to return to pre-pandemic levels, but the postseason ad dollars were as high as they’ve ever been. According to…
The TV ratings for the 2022 NBA Finals may have failed to return to pre-pandemic levels, but the postseason ad dollars were as high as they’ve ever been. According to…
Fox Sports’ announcement that Seth Winter is stepping down as head of advertising sales, to be succeeded by Mark Evans, should have come as no surprise. Winter has never…
The NFL’s sportsbook partners were quick to take full advantage of the league’s reversal of its longstanding ban on sports-gambling ads, snapping up no fewer than 90…
Digital sports media company Overtime, which has built a community of millions of young sports fans with social clips and original content, is doubling its sales staff…
Last week’s scrimmages weren’t just for the players. Broadcasters preparing to cover an unprecedented season needed the warm-up reps as well. With the first weekend of…