Nike Sponsoring 48 Players at U.S. Open, the Most of Any Brand
When 19-year-old Roger Federer upset seven-time champion Pete Sampras at Wimbledon in their first and only meeting in 2001, both players sported the iconic swoosh logo…
Adidas
Kasper Rorsted Will ‘Hand Over the CEO Position’ at Adidas in 2023
Just a few days after Foot Locker revealed its CEO shift, Adidas said it also will have a new top leader in 2023, per Footwear News. The athletic giant announced…
Adidas Sued Again Over Authenticity of ‘Authentic’ NHL Jerseys
As Adidas skates away from its relationship with the NHL, the apparel giant faces another federal lawsuit over the authenticity of jerseys it sells to hockey…
Adidas Signs 15 Female College-Athlete NIL Deals to Celebrate Title IX
Title IX is now 50, and Adidas is celebrating in a major way, Footwear News reports. Last night, the athletic powerhouse announced the signing of 15 female…
Adidas NHL Jersey Lawsuit Claims ‘Authentic’ Is Anything But
What counts as an “authentic” jersey lies at the heart of a new lawsuit filed by a Florida man. David Inouye contends Adidas has relied on “omissions, ambiguities…
Opinion
College Football Sponsor Swaps: Performance Enhancer or Money Grab?
Switches between exclusive apparel sponsors and college football programs are routinely accompanied by grand, public announcements promising significant effects on…
Adidas NIL Program Stings Those Caught in FBI’s NCAA Hoops Probe
News of Adidas’ nationwide NIL program, open to current college athletes at all of its 109 affiliated Division I universities, hit Emanuel “Book” Richardson like “the…
Adidas to Offer NIL Money to Every Athlete at Sponsored Schools
Adidas says it will offer NIL money to anyone who plays at a DI college sponsored by the sportswear giant, the latest wide-ranging corporate deal aimed at utilizing new…
Brooklyn Marathon Inks Shoe and Apparel Deal With Adidas
The first official street run of the Brooklyn Marathon and Half Marathon scheduled for April 24 has a shoe sponsor, thanks to a deal with Adidas. The NYCRUNS marathon…
U.S. Soccer’s New Nike Deal Is Its Biggest Ever Partnership
U.S. Soccer has extended its apparel partnership with Nike, a 10-year deal that is the largest—and longest—commercial partnership in the governing body’s history. Nike…
Cincinnati Chases Football Playoff as Under Armour Flees Deal
On Saturday afternoon, the University of Cincinnati football team survived a late scare against unranked Tulsa to keep its magical season on track. The Bearcats are now…
Prime
Highest-Paid Female Athletes 2021: Osaka and Serena Ace the Competition
Life on the court has been a grind for Naomi Osaka and Serena Williams over the last six months. Injuries, shocking losses and skipped tournaments have limited the pair…
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