Adidas NHL Jersey Lawsuit Claims ‘Authentic’ Is Anything But
What counts as an “authentic” jersey lies at the heart of a new lawsuit filed by a Florida man. David Inouye contends Adidas has relied on “omissions, ambiguities…
Adidas
Opinion
College Football Sponsor Swaps: Performance Enhancer or Money Grab?
Switches between exclusive apparel sponsors and college football programs are routinely accompanied by grand, public announcements promising significant effects on…
Adidas NIL Program Stings Those Caught in FBI’s NCAA Hoops Probe
News of Adidas’ nationwide NIL program, open to current college athletes at all of its 109 affiliated Division I universities, hit Emanuel “Book” Richardson like “the…
Adidas to Offer NIL Money to Every Athlete at Sponsored Schools
Adidas says it will offer NIL money to anyone who plays at a DI college sponsored by the sportswear giant, the latest wide-ranging corporate deal aimed at utilizing new…
Brooklyn Marathon Inks Shoe and Apparel Deal With Adidas
The first official street run of the Brooklyn Marathon and Half Marathon scheduled for April 24 has a shoe sponsor, thanks to a deal with Adidas. The NYCRUNS marathon…
U.S. Soccer’s New Nike Deal Is Its Biggest Ever Partnership
U.S. Soccer has extended its apparel partnership with Nike, a 10-year deal that is the largest—and longest—commercial partnership in the governing body’s history. Nike…
Cincinnati Chases Football Playoff as Under Armour Flees Deal
On Saturday afternoon, the University of Cincinnati football team survived a late scare against unranked Tulsa to keep its magical season on track. The Bearcats are now…
Prime
Highest-Paid Female Athletes 2021: Osaka and Serena Ace the Competition
Life on the court has been a grind for Naomi Osaka and Serena Williams over the last six months. Injuries, shocking losses and skipped tournaments have limited the pair…
Adidas Sells Reebok to Authentic Brands Group for $2.5 Billion
Adidas announced Wednesday that it sold its subsidiary Reebok to Authentic Brands Group for up to €2.1 billion, or roughly $2.5 billion. The deal is expected to close in…
Top NBA Prospect Suggs Scores Robust Endorsement Portfolio Ahead of Draft
It has been a tough slog for NBA and NFL rookies seeking endorsement deals the last two years. Companies are heavily scrutinizing their marketing budgets as they recover…
Nike Extortionist Avenatti Sentenced to 2.5 Years in Prison
In a still-plummeting fall from grace for Michael Avenatti, U.S. District Judge Paul Gardephe on Wednesday sentenced the 50-year-old celebrity attorney to two-and-a-half…
Dak Prescott Is Reportedly Leaving Adidas for Jordan Brand
Dallas Cowboys quarterback Dak Prescott is reportedly making moves from Adidas, Footwear News reports. According to ESPN’s Adam Schefter, the pro football player is…
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