Ally, Sports Innovation Lab Launch Women’s Sports Dealmaking Club
A new invite-only club is coming to women’s sports, and it hopes to pack a bigger punch than its predecessors. Sports Innovation Lab and Ally Financial (NYSE: ALLY) say…
advertising
Tech’s Big Four Make Super Bowl Bubble-Proof With Ad DynastiesÂ
The Big Game and Big Tech have a long history. Apple’s “1984” commercial helped turn the Super Bowl into an event known as much for its multimillion-dollar ad spots…
Looming RSN Bankruptcy Fails to Move Advertisers off MLB Buys
With the particulars of Diamond Sports Group’s debt restructuring expected to be hashed out in a Delaware bankruptcy court, critics are now scrambling to bury the RSN…
When Super Bowl Ads Attack: Why Advertisers Eliminated the Surprise
We’re not even a minute into Super Bowl XLIX when the kid in the Baja hoodie decides it’s high time to start in with the harangue, that tiresome spiel about sports and…
A Super Bowl Ad Glitch Had Budweiser Seeing Red. A Necktie Saved the Day
As Super Bowl disasters go, this fell somewhere between a crazed Bruce Dern plotting to ram the Goodyear Blimp into the crowd at the Orange Bowl in the film Black Sunday …
TGI Acquires Virtual Ad Tech Company In Latest Expansion
Sports media and marketing company TGI Sport has acquired virtual advertising tech company Brand Brigade as it looks to grow in North America and take advantage of a…
Opinion
Bear Market Creates Bullish Outlook for Branded Social Media Content
Today’s guest columnist is Aidan O’Connor, a vice president at the strategic communications firm Prosek Partners. The whirlwind romance-turned-breakup between Elon…
Opinion
Sports Betting Companies Should Self-Regulate Ads to Avoid UK Fate
Felicia Grondin is the executive director of the Council on Compulsive Gambling of New Jersey. The business side of sports betting is typically full of calculations…
Smoove Move: Caesars Cuts Ad Spend as Sportsbooks Suffer Growing Pains
Amid an ongoing slowdown in the U.S. advertising market and fears that consumers are about to default to a sort of grimly ascetic recessionary belt-tightening mode, TV…
NFL Ad Sales Soar 14% to $4.43 Billion With No Slowdown in Sight
Mere months after securing a skull-clutchingly lucrative package of media-rights deals, the NFL last fall went on to deliver its highest TV ratings in six years, a show…
Las Vegas Sports Betting Giants Roll the Dice on Hollywood Talent
Hollywood has come to accept that content is the primary weapon in the streaming wars. Quietly, as legalized online sports betting spreads across the country, content…
Netflix Mulls Ad-Supported Tier as Sports TV Execs Cheer
As Netflix shares continue to get hammered in the wake of the company’s first reported subscriber losses since 2011, investors looking to grab a piece of the streaming…
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