Amazon’s NFL Start Deserves Credit, but TNF Numbers Require Context
Amazon’s Thursday Night Football debut in Week 2 of the NFL season averaged 13.02 million viewers. Subsequent weeks drew average audiences of 11.03 million and 13.4…
Amazon Prime
Amazon’s About to Change the NFL Ad Game. Get In While You Still Can
In spiriting away the NFL’s Thursday Night Football package from the familiar trappings of linear TV, Amazon Prime Video has relieved the broadcast airwaves of one of…
Amazon to Raise Price of Prime Membership Due to NFL Deal, Movie Costs
As part of its fourth-quarter earnings report, Amazon announced that it would raise the price of Amazon Prime memberships for the first time in 4 years, citing…
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