Tech’s Big Four Make Super Bowl Bubble-Proof With Ad DynastiesÂ
The Big Game and Big Tech have a long history. Apple’s “1984” commercial helped turn the Super Bowl into an event known as much for its multimillion-dollar ad spots…
Amazon
Opinion
Sports Still Reigns as the Ultimate Content Model Amid Streaming Growth
Today’s guest columnist is Alex Michael, managing director at LionTree. As we enter 2023, it’s no surprise sports programming has taken center stage in the…
Amazon’s Tricked-Out Trucks Put the Tech in TNF’s Debut Year
Nearly 300 crew members will produce their last game of the season for Amazon’s Prime Video as the Cowboys take on the Titans at Nissan Stadium on Thursday. “There…
NFL-Amazon Black Friday Game Reveals Rise of Content-Commerce Combo
The NFL and Amazon recently announced that Prime Video will be streaming a newly scheduled game on Black Friday in 2023. The e-commerce giant is reportedly paying $50…
NFL-Apple Sunday Ticket Talks Threaten to Stretch Into New Year
NFL commissioner Roger Goodell on Wednesday gave a brief update on the state of the Sunday Ticket package, saying that negotiations are at “a very critical point for…
NFL Awards Amazon Prime Video New ‘Black Friday’ Game in 2023
After gaining rights to “Thursday Night Football,” Amazon Prime is getting a crack at a game on Friday. As reported in Variety, the live-streaming giant will launch…
Amazon’s NFL ‘Prime Vision’ Brings Latest Alt-Broadcast Evolution
Alternate sports broadcasts—from Nickelodeon’s slime-filled NFL games to ESPN’s breakout ManningCast productions—have exploded in popularity in the last two years. The…
Amazon’s NFL Start Deserves Credit, but TNF Numbers Require Context
Amazon’s Thursday Night Football debut in Week 2 of the NFL season averaged 13.02 million viewers. Subsequent weeks drew average audiences of 11.03 million and 13.4…
Sporticast: All Rise! Lessons From Aaron Judge’s Historic Home Run
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Aaron Judge’s…
Amazon’s NFL Thursday Debut Hits 13 Million Viewers, Record Prime Signups
A week to the day after Amazon Prime Video officially kicked off its stewardship of the NFL’s Thursday Night Football package, the Nielsen ratings are finally in … and…
Genius Sports Inks Amazon Football Broadcast Deal
Genius Sports’ Second Spectrum has signed a deal with Amazon.com to provide augmented video technology and data-related services in connection with an alternate feed of…
DraftKings, Amazon Ink Thursday Night NFL Tie-up With Betting Options
DraftKings has signed a multiyear partnership with Amazon that will make it the exclusive odds provider for Thursday Night Football NFL broadcasts. Starting with…
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